If you’re looking to drive organic traffic and improve your website’s ranking, keyword research is a necessary tool.
Rank Boss combines an understanding of search intent, traffic potential, difficulty, and business potential. For example, a list of keywords relevant to your brand.
You can do this using a free tool or a premium paid one like Moz’s Keyword Explorer.
Keyword research is developing an extensive list of keywords for which a website owner wishes to rank in search engine results pages (SERPs). That involves digging deep into what people type into Google when searching for a certain product, service, business, or type of content. The goal is to find keywords relevant to the company and highly searched so that when someone clicks on one of the resulting SERPs, it takes them to high-quality website content that meets their needs.
The types of keywords marketers identify vary depending on their goals and the needs of their audience. For example, broad keywords associated with an industry, such as “making money,” have many searches but are highly competitive because many websites want to rank for those words. Luckily, with the help of a few free tools, it’s possible to find variations on a core keyword that have a smaller volume but are less competitive and can still drive traffic.
Once a business has identified the right keywords, it must create a content strategy focusing on them. That means creating posts, articles, and other content addressing those keywords. Search engines reward sites that are authoritative and useful, so making sure your content is genuinely helpful to your audience will go a long way toward helping you rank for your chosen keywords.
Another aspect of keyword research that’s becoming increasingly important is understanding how intent impacts SEO. Because a consumer’s search is more about the outcome they wish to achieve than just the information that carries that keyword, marketers must ensure their content matches that intent.
It’s often useful to conduct keyword research at the start of the content creation process or even before that to scope out trends and blind spots that competitors may have missed. It’s also wise to re-evaluate keyword research regularly to keep up with search engine algorithm changes and uncover new opportunities for ranking well.
Keyword research is discovering what search terms your audience uses to find products, services, and businesses like yours. You then use these keywords in your content to make it more likely that those searchers will see your content among the results of their queries.
It’s important to remember that keyword research is not just about the words you use but about understanding your target audience and their intent. Knowing why they’re searching for something can help you create content that addresses their needs, wants, and expectations.
There are several tools you can use for keyword research. Some are free, like Google Keyword Planner, while others require a subscription. A few of the most popular are Moz, Semrush, and Answer The Public. These paid tools offer more in-depth information on search volume, search difficulty, and other data that can be helpful when creating an SEO strategy.
The first step of the process is to develop a seed keyword. That is any keyword or phrase that defines your niche and helps you narrow down the search results. Then, you can enter the seed into a tool like Semrush to generate a list of keyword ideas for you to choose from.
Once you have a list of potential keywords, take some time to consider each one. The monthly search volume (MSV) and the competition level can be examined. The higher the MSV, the more competition there is for that keyword, so it may be harder to rank highly.
Similarly, the lower the MSV, the less competition there is for that keyword. It’s also important to consider what kind of content you will create for each keyword, whether a blog post or an e-commerce product page. You need to ensure that your content meets the searcher’s intent – if you try to sell something to a consumer looking for information, they will quickly leave your website.
Once you’ve settled on keywords, you can start creating your content. It’s a good idea to have an SEO checklist to help you keep track of your work and ensure that each piece of content you produce meets your goals.
Keyword research is developing a list of keywords that search engines estimate are likely to bring in traffic. For example, if you sell a product that helps people with back pain, you might want to target “back pain relief.” Then, you can create content around those keywords that align with your audience’s intent. With a good set of keywords, ranking well in search engine results pages (SERPs) is easier.
People type keywords into search engines when looking for information or products. But finding keywords can be challenging, even with the right tools.
Several keyword research tools are out there, all of which work roughly the same: you plug in one seed keyword, and the device pulls out suggestions for related keywords. The most popular and well-known is Google Keyword Planner, which is made for advertisers who want to display paid search ads on Google, but it’s a useful tool for SEOs, too.
If you’re on a budget or prefer a simpler interface, there are free keyword research tools that can help you find keywords. These tools usually only have a limited number of keyword suggestions and may not provide the most accurate results, but they can be helpful for beginners.
For more advanced users, there are tools like Answer the Public, which my agency uses at NP Digital, and Ahrefs’ Site Explorer, which is available for Pro members (though that membership also includes competitor analysis and other features not related to keyword research). These tools provide a more comprehensive data set but are often more complicated than Google Keyword Planner.
Once you have a list of keywords, it’s important to prioritize them and determine the effort required to rank for each. For example, if you’re writing an article about “back pain relief,” it will probably take much more time and resources to rank for that keyword than for “back injury recovery.”
Checking your competitors’ ranking for each targeted keyword is also good. That can help you identify gaps in your content and ideas for new pieces. It can also help you avoid keyword cannibalization when multiple articles or blogs target the same keywords.
Keyword research aims to help people find your business, whether you have a blog or an e-commerce website or offer local services such as lawn care. To do this, you need to develop a list of keywords describing your potential customers’ search terms when looking for your offer. Then, it would help if you prioritized those keywords based on traffic potential, ranking difficulty, and competition.
Many online marketing experts suggest focusing on keywords with low competitiveness and high traffic potential. Still, consider the search intent behind each keyword to ensure it’s relevant to your business. You’ll also think about how difficult it would be for your business to rank for each keyword and whether you have the resources and expertise to compete with larger companies that can invest heavily in SEO.
Choosing seed keywords is the first step in keyword research. These words describe your product or service and that you can plug into a tool such as Google’s Keyword Planner or a paid tool such as Ahrefs, Semrush, Wordtracker, or Ubersuggest. These tools will then generate a list of related keywords and phrases that you can use to refine your seed keyword.
While the criteria for identifying keywords can be debated, most researchers agree that keywords are the central building blocks of any cultural discourse. They are inescapable, and the choice of a keyword may reflect social interests as much as linguistic characteristics.