2021 Google updates round up: everything businesses need to win at search

30-second summary:

There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in OctoberFeatured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in MarchProduct reviews came under the microscope in April, with marketing and sales-centric language penalized in favor of expertise on review-centric websitesMultiple spam updates unfolded throughout the year, though these updates should not impact any website that follows Google’s guidelines

Successful SEO strategy is akin to dancing the tango with Google updates. Unfortunately for copywriters, the Big G can be an unpredictable partner at times. In addition to daily algorithm tweaks that go unnoticed, we all brace ourselves for core updates that have a sizeable impact on page ranking and performance. Throughout 2021, Google has confirmed a handful of updates.

Further updates have also been speculated by experienced web-based professionals, reporting these to aid others in remaining on the right side of an adjustment. Throughout this guide, we’ll discuss the updates rolled out by Google in 2021 to date.

Complete list of 2021 Google updates

As promised, let’s review all the algorithm updates issued by Google during 2021, major and minor alike. Some of these are official, confirmed by Alphabet themselves. The core updates are an obvious example of this. Others were noticed by webmasters of influential brands and discussed online. These unconfirmed updates are marked in red below.

1. Passage indexing (February)

The passage indexing update, announced in October 2020, is probably better described as passage ranking. The purpose behind the update is simple and noble. It will pick out one particular sentence or paragraph from a long-form article, aiding a niche web query and avoiding irrelevance.

Essentially, this update seeks out keywords and terminology in an entire article rather than focusing primarily on titles and subheadings. At the time of writing, Google projects that this will impact around 7 percent of search queries. At this point, the passage indexing update also only applies to copy written in US English, though this will eventually become global and translingual policy.

Now, you may be wondering how this differs from a featured snippet. The short answer is that a snippet is chosen based on the whole web page, seeking relevance to the subject at hand in all aspects of the query. The passage indexing update can pick up on a small element of a broader discussion that would otherwise be banished to the mid-page and beyond. Speaking of featured snippets, however…

2. Featured snippet drop/featured snippet recovery (February and March)

In mid-February, MozCast noticed that featured snippets vanished from countless SERPs on Google. This involved a decline of some 40 percent, the largest in over six years. Snippets that revolved around medical or financial advice were particularly impacted. Some of the keywords and terms that experienced this plummet included:

AcneAutismDiabetesFibromyalgiaInvestmentIRALupusMutual fundsPensionRisk management

As you’ll see, the YMYL broad algorithm appeared to be a particular bone of contention. We’ll never know for sure, as this update – if indeed there was an update – has never been confirmed or denied by Google. What’s more, around a month later, these snippets returned as though they had never been away.

Without any explanation behind the mystery, it’s impossible to offer advice to webmasters on how to avoid a future unwarned absence of featured snippets. The fact that YMYL was hit so hard suggests that it was a deliberate action, though. Whenever working within this niche, proceed with caution – especially if relying on SERPs for ecommerce opportunities.

3. Product review update (April)

April’s product review update was also critical to ecommerce sites and those that collate product insights. Google is adamant that this has not been a core update. However, the approach that content marketers must now take mirrors the core updates that arose later in the year.

Following the review update, it’s more important than ever that product reviews remain strictly factual. That means discussing a product’s qualities (or lack thereof) without clear and obvious attempts to push for a sale from an affiliate. Sites that used their copy to talk up the qualities of a product using popular keywords and directing consumers toward Amazon were typically penalized.

Thin copy, as always, captured Google’s attention too, and not in a positive manner. Meaningless, fluffy words designed to pad out a page, along with repetition, will see a page slide down the rankings. A product review site that hopes to remain in good stead with Google must remember the fundamental rules of E-A-T. You can still attempt to make a sale, but not at the expense of demonstrating expertise, authority, and trustworthiness.

4. Multitask Unified Model aka MUM (June)

June was a busy month for Google, starting with the Multitask Unified Model update, better known as MUM. This update could be considered a logical extension of the previously discussed passage indexing update. MUM also used AI to improve the search experience for users, replacing BERT (Bidirectional Encoder Representations from Transformers).

It’s claimed that MUM is at least 1,000 times more powerful than its predecessor. In addition to providing greater, much more insightful data for users, MUM works to eradicate language barriers, including misspellings, leaning upon nuance to meet the expectations of a search.

Perhaps more importantly, MUM means that irrelevant content, picked up through a questionable use of keywords to game the SEO system, will soon disappear from the top of the page in favor of more appropriate content. The core update that came later in the month garnered most of the headlines, but don’t sleep on the impact of MUM.

5. Spam updates (June)

Next in June came a spam update, which took place over two weeks. In theory, this update should not have impacted any website operating under white hat SEO rules. It was designed purely to keep content relevant and appropriate, battling against sinister tactics.

As always, though, there was room for error with this update. It’s always advisable to keep on top of the latest webmaster guidelines laid out by Google. This way, a site is considerably less likely to fall foul to a misunderstanding and accusations of black hat traffic-hoarding.

Updates to Google’s Predator algorithm could also be considered a crucial part of this update. Google has been taking lengths to protect people from harassment online, and a big part of this is downgrading sites that seemingly exist purely to denigrate a reputation.

6. Page experience update (June)

Page experience update sounds like a grand event, comparable even to a core update. In reality, this was a pretty low-key affair. It was also a slow procession, kicking off in June and rumbling on until August. All the same, there will be a degree of ebb and flow as a result. Discuss the update with your UX designer and ensure it remains at the forefront of your thinking.

One of the biggest takeaways from this update is that AMP is no longer essential to rank as a top new story. That could make a sizeable difference to any reporting site. The usual caveats still apply, though – sticking to the established policies of Google News is non-negotiable. Although AMP is no longer critical, ensure your news articles remain mobile-friendly, hosted on a fast and secure server, and unfold devoid of interruptions such as intrusive advertising.

7. Core update (June and July)

Here’s the big kahuna that has every web admin across the globe on tenterhooks – Google’s major summer core update. In 2021, Google announced two updates over June and July, both of which would be connected.

As always, there were winners and losers from this update. In a recurring theme, YMYL sites appeared to lose a great deal of traffic throughout the update – especially in June, when the changes were most volatile. Thin content in any niche also seemed to be a particular focus of this update, with such sites pruned cautiously.

However, some sites that were previously heavily penalized may have experienced a little bounce back. It has been claimed that the biggest priorities of the June and July updates, other than thin copy, have been domain age and the use of backlinks.

Review the traffic of any old sites that you wrote off after the game-changing updates of 2019. These sites may have experienced a revival in page ranking and could be worth reinvestment. Just be mindful that Google may consider this an oversight and reverse the decision at any moment.

8. Link spam update (July)

Another spam-detecting algorithm rolled out in July, this time focusing on backlinks. What’s interesting here is that Google referred to this update as ‘nullifying’ spam links, not penalizing them.

Essentially, Google will just stop counting inappropriate links toward a page ranking and quality score. Naturally, though, it would feel like a punishment if a site relied upon these links previously – this is an important Google update for link-building professionals to pay attention to.

Keep an eye on the links on your site if you have seen a drop in traffic, ensuring that they meet Google’s link scheme standards. It could be all too easy to fall foul to this update based on outdated copy that has not been updated in some time and now links to an altered and irrelevant online location.

9. Page title rewrites (August)

Here’s an interesting update from August. Google started to adjust carefully selected page titles, leading to different ‘headlines’ in search results. This may have SEO consultants across the world wailing and gnashing their teeth, seeing meticulously curated messaging adjusted according to Google’s whims.

Rest assured, the page titles are not undertaking complete rewrites. We are talking about adjustments, not wholesale changes, to title tags. All the same, it could be enough to leave a webmaster frustrated with the outcome. Nobody wants to be accused of click-baiting, especially when the news industry has a questionable reputation with a cynical population segment.

There is little anybody can do to prevent this. To retain some measure of control, though, keep your H1 headings short and readable, and be mindful of your H2 headings. These may be used, in part or whole, to adjust the title of a search result.

10. Speculated core update (October)

We previously discussed how, back in February, MozCast acknowledged some strange patterns pertaining to featured snippets that Google never acknowledged. Something similar unfolded in October when various significant webmasters noted sizeable changes in traffic and performance. This led to claims that Google had engaged in another core update.

Much like February, these changes remain unconfirmed. However, as we’ll discuss in a moment, there was a reasonably seismic core update in November. Given that the previous update unfolded over two months, it is not beyond the realms of possibility that Google adopted the same practice this time around.

11. Spam update (November)

Another spam update occurred in November 2021, once again targeting infractions that break Google’s general content guidelines. A website that does not contravene basic regulations or cut SEO corners should remain unaffected. Do keep an eye on your traffic and performance, though. If you notice any fluctuations, it could be time for a refresh of your content.

12. Confirmed core update (November)

Finally, we had another core algorithm update in November. At the time of writing, this was still a very recent development. As a result, the impact of the update will become more apparent over time. Some early responses and acknowledgments have been noted, though.

The most significant adjustment appears to be mobile searches, which were declared 23 percent more volatile than the previous update. Again, much like earlier in the year, featured snippets and ‘quick answers’ in the YMYL niche seem the most heavily impacted. Health and real estate, in particular, have seen a big change in performance.

Now, it’s worth noting here that Google felt compelled to address the timing of this update. Danny Sullivan took to Twitter and accepted that an update just before Black Friday and the Christmas shopping season is not ideal for ecommerce sites – especially those that already adjusted their copy based on previous updates.

Source: Twitter

It will be interesting to see if this will change how Google approaches algorithm updates in 2022 and beyond.

This concludes our trip through the Google algorithm updates of 2021. Just remember, more tweaks and changes are made each day. Most of these adjustments have little to no impact on the performance of your website. If you have spotted a change in fortunes, though, review when this occurred. You may find the answer lies above.

Joe Dawson is Director of strategic growth agency Creative.onl, based in the UK. He can be found on Twitter @jdwn

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You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?

“Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local.  You might also have that concern if you’re thinking about wheeling out a service or product on your site that’s very different from your other services or products.

The one offering seems at least a little out-of-place with the other offerings on your site.  You wonder whether by adding it to your site you’ll mess up any existing rankings.  Maybe you also wonder whether the different/unusual service or product even can pull in some rankings on the main site, or if it needs to live on a separate site.

In considering an additional site, you’re not looking for extra work, but rather just don’t want to mess up a good thing or go on a fool’s errand.   Of course, there may also be a “branding” concern, but I’ll set that aside because it may not be an issue for you, or maybe you’ve already figured it out.  So I’ll assume your main worry is purely an SEO one – about whether you’ll water down your site and end up not ranking for much at all.

I’ll give you my short answer now, and fill in some gaps in a minute: you CAN successfully branch out on your site and rank for a service/product that’s different from the others, if you play your cards right that will not mess up your rankings for the other offerings, and unless branding is a big concern you do not need a separate site.

As usual, what I say is based on what I’ve seen for clients and observed in the wild.  In keeping with that, here are a few real-life examples I’ve been involved in, which may sound like the situation you’re in:

Example situation #1: A roofing company tries to rank also for siding terms and gutter terms, and succeeds.

Example situation #2: A divorce attorney tries to rank also for bankruptcy and personal-injury terms, and succeeds.

Example situation #3: A couples counselor tries to rank also for individual-therapy terms, and succeeds.

Example situation #4: A dentist who focuses mostly on cosmetic procedures tries to rank also for implant-dentistry terms, and succeeds.

Example situation #5: A battery shop tries to rank also for phone-repair terms, and succeeds.

I have more examples, but you get the idea.  In those cases and in many others I’ve seen, the branching-out didn’t involve whipping up a separate site for the different service.  You’ve probably also seen exactly what I’m talking about: No doubt you have seen some local businesses outrank you for terms that are dead-on relevant to your business and not very relevant to theirs, and thought “Why are they outranking me for that term – WTF?”

The kicker is that if those competitors went the route you’ve considered – if they had created separate sites for the relative oddball services or products – there’s a good chance they wouldn’t have outranked you.  Instead they chose to kept everything together, and it seems to have worked out perfectly.

 

But wait a minute.  Doesn’t Google care about the theme of your whole site?  Don’t you get some advantage from focusing on a niche?  Doesn’t Google favor specialists over generalists (especially in the Google Maps results)?

Yes, to some extent.  Where all else is equal, the specialized site has an advantage over the plump site, probably because generally more of the pages are relevant to the niche and viable to rank, because the domain name is probably dead-on relevant, because probably a greater percentage of the links are from sites relevant to the niche, and for about half a dozen other reasons I can think of (speculate on).  That’s why you can create a separate site, and why (with some work) it can be extremely effective.

But the older site and the newer site are not equal.  Probably the most important difference is the old site typically has more links from relevant sites than the new site will for a while.  Google knows more about the older site in general, and sees more signs of life, including whether you whip up a page for the new service and existing visitors go to it right away (even before it ranks for anything).  Your site may already have a smattering of rankings for terms related to the unusual service or product, even though you don’t have any pages for it yet.  The difference is that in one case you’re raising a kid for 5-6 years and then teaching him or her to ride a bike, and in the other case you’re only teaching a kid to ride a bike.  One of those processes is much quicker.

You have options.  You can whip up a new site to target the different or unrelated service, but it will take longer.  In my experience it’s easier to expand the range of terms the existing site ranks for.

How do you go about that?  By doing the basic steps I talk about all the time, most importantly:

On your longtime site that’s all about widgets, make a detailed page on the gizmo you offer.Go heavy on the internal links to the page about the gizmo, including on the homepage, main navigation, footer, and on a couple of other other products/services pages.Add to your homepage a section all about the gizmo(s). Keep all the existing content about the widgets you’re so renowned for.Get links from a couple of sites that are more relevant to gizmos than to widgets, to complement the links you’ve already got from widget-related sites.Get Google Maps reviews and other reviews from customers who bought the gizmo and who go into a little detail in their reviews.If possible, specify a “Gizmo Maker” or “Gizmo Seller” category on your Google Business Profile (Google My Business) page.Study the “performance” tab in Google Search Console and see if you’re getting any impressions for gizmo terms.On an ongoing basis add detail, internal links, FAQs, reviews, photos, videos, or other content to your “gizmo” page.In the later stage of that process revisit the idea of the separate site for gizmos. Yes, the one I said you should skip in favor of working on the existing site. If it ranks well, great.  It may.  Or if it doesn’t rank, you can always redirect or axe it.  It probably won’t do as well as the page (or pages) on the older site, or it will take more work than you’re willing to put in, but that’s what you’re here to find out.  Once you’ve avoided a situation where a dime is holding up a dollar, experiment away.

Do you have a site that seems too specialized for you to branch out on it?

To what extent do you have outlier pages that rank for very different terms from what your other pages rank for?  Why do those pages do well, as far as you can tell?

Any questions, puzzles to figure out, or strategy tips?

Leave a comment!

Google AdSense Guide: increase earnings and escape low CPC

30-second summary:

There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so onHigh traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competitionHere are six informed steps to help you earn more from AdSense

Throughout this guide, you’ll learn how to increase your Google AdSense earnings by making some very simple changes and by following a few simple tips. In my personal experience, this can help skyrocket your AdSense CPC and results can increase your AdSense earnings by more than five times.

Your aim and objective throughout should be to gradually increase your AdSense CPC and CTR little by little and by following these simple tips you are bound to see results.

Don’t forget to keep on testing and your AdSense earnings will surely increase over time. Just don’t give up quickly!

1. Content is king on the internet and also on AdSense

The reason content is placed at the top of all the other tips is because it is the single most important rule to follow on your journey through SEO and internet marketing. It is the first thing your visitors, advertisers, and bots (ad bots and crawl bots) will notice after coming to your webpage.

If you are providing your users with low quality or outdated content, Google will rate your website much lower and your CPC (the bids advertisers make to appear on your website) will greatly fall. This can also get you smart-priced, even if you generate quality traffic on low-quality content.

So remember, always provide your readers and visitors with something unique and worthwhile which will actually acknowledge rather than something which has already been posted on a thousand other websites.

2. Ad sizes and placements are decisive

Do not neglect the placement and size of your Google AdSense ads as they play an important into delivering a better user experience and thus, improving your AdSense earnings.

“While creating ad sizes and placements, user experience and ad viewability should be the center focus”, explained SEO expert Boris Dzhingarov, in an email interview.

“Some placements and ad sizes will disrupt users, particularly if they’re covering content. Others, however, will fail miserably as the users never see them leading to a decrease in AdSense revenues”, he added.

So the question now is: where should you place your ad and which of Google’s display ad sizes are best for your business? The answer is pretty simple, place two ads inside your blog posts (or content) and one outside the post. Keep one 336 x 280 large rectangle ad on the top of the blog post just below the title and place the second ad in the middle of the blog post as a 468 x 60 sized banner. The remaining unit can be placed to the right of your post inside your sidebar.

Position your AdSense ad units as such to not annoy your visitors by popping right in their faces. Instead, perfectly fit inside your content, or in positions that you aim to get more clicks from.

For example, a site that provides file downloads can have an AdSense Ad Unit right near the download link to get a High CTR.

3. Monitor and limit the use of AdSense ad units

Have you tried limiting the use of your AdSense ad units? The biggest difference I myself have noticed is that by reducing the ad units which had the lowest CTR you can quickly and easily increase your AdSense CPC.

What usually happens is if you don’t have enough content to support all the ad units is that lower-paying ads start showing on your websites. This may increase your click-through rate (CTR) and bring in more clicks but because the ads may not be relevant to your website (public advertisements). This results in your CPC falling and your AdSense earnings decreasing. If you are increasing your ad units ultimately you are making it easier for advertisers to be shown on your website meaning an even lower CPC (because of low bids).

Remove the low CTR ad units and replace them with the higher paying ad units which have a higher CTR and your earnings will rise automatically.

Trying these tips for a couple of days will make you notice a real improvement and an important increase in low AdSense CPC.

Google AdSense Custom Channels will be necessary to keep track of things. This will give you a precise and clear idea of the best-performing ad slots. Measure the CTR, CPC, CPM, and earning of every ad unit.

Create custom channels for every ad slot and monitor their performance for at least two weeks to get an idea of things. If you keep changing ad units too often without testing them thoroughly you might get inaccurate results and miss out on better opportunities by placing your ads elsewhere.

How this is going to help in increasing your AdSense CPC?

Remove the low-performing ad units from your website (Compare CTR and final earnings of different units). Google should now serve better ads to other remaining ad slots which are performing well, so your earnings and CPC will increase.

4. Enable both text and image, media-rich ads

Always enable both text and image ads on your websites. Never limit your ad visibility to ‘Only image/media-rich ads’ or ‘Only text ads’ as this will lower the bids for advertisers to appear on your website. This directly means low AdSense CPC.

If you enable ‘Both text and image ads’ AdSense will automatically show the ad with the highest bid on your website which means a higher CPC for you.

In short, the more advertisers that are bidding to appear on your website the higher your AdSense CPC will be.

5. Keywords, keywords, and more keywords!

Try researching to find keywords with ‘High AdSense CPC’ and a ‘High Search Volume’. Searched globally using the Google Adwords keyword tool. Search, search and search some more to find specific keywords which have low competition, high CPC, and high search traffic.

After researching you can start creating your website pages, blog posts, and articles on such high-value keywords. Always use these keywords naturally at the beginning, the middle, and the end of your content. It is also very useful to add them to your headings or tags.

Try not to bother with keywords that pay a few cents and those that have a low CPM. Ideally, I would recommend grabbing keywords with a CPC higher than $2.50.

This should be the most important part of your mission. You would never want a page that earns one dollar from five to 10 clicks. Rather you want a page that pulls an impressive four to five dollars out of just two ad clicks, or maybe even $40 dollars out of just eight clicks!

If you don’t concentrate on your keywords, even if you have a lot of traffic you will be wasting it and not earning a substantial amount. Imagine this as handing out money to your own competition! By targeting the right keywords you can make a lot more with a lot less traffic.

Research on the Google keyword tool today and increase your Adsense CPC and earnings.

6. Reduce fraud, accidental, and useless clicks

Do you have an ad unit placed near the top of your content that gets a high CTR? Can this also be because of the awkward location that some people end up clicking on your ad by mistake? When this happens, the visitors often back out or close the ad. This is counted by Google as either an accidental or fraud click.

You may temporarily get earnings from these clicks but they will most probably be reverted due to the low-quality nature of the click.

So always try to minimize any accidental or useless clicks on your AdSense ad units and NEVER ask your friends or family to click on your ads!

Jacob M. is a copywriter, marketing blogger, inbound marketing consultant, and founder of Write Minds. He can be found on Twitter @jmcmillen89.

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Four Google SERP features for ecommerce SEO

30-second summary:

Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for salesHow do you jump right in front of your potential customers and drive sales in a highly competitive space?SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a practical ecommerce SEO guide

There is perhaps no type of business that is more primed for SEO than ecommerce companies. Think about it: where a local law firm can put up a billboard or buy ad space in a regional newspaper in addition to doing SEO, ecommerce businesses essentially have one resource available to them, the internet.

That’s where they do 100 percent of their business, and it’s where they’re going to reach the customers they want. So, ecommerce companies should spend a lot of time getting their SEO just right. One crucial way of doing that is to optimize your site to appear in Google’s various SERP features.

There are so many ways you can tell users about your business just from the SERP even before they get onto your website. And the information you present could mean all the difference between capturing your ideal traffic and losing it to competition.

Therefore, to market yourself in the best light to all potential customers searching for your products, you have to optimize your website specifically for the SERP features that drive conversions.

How do you do it? Here are four of the most vital Google SERP features for which you should be optimizing your ecommerce business’ SEO

1. Rich cards

Back in 2016, Google introduced a new mobile SERP feature called rich cards. By using structured data, SEOs could make a business’s results “richer,” that is, more visually appealing, clickable, and therefore more likely to generate an organic click.

If you search for a certain type of product, results marked up with the proper language tell Google to show the product along with an image that can help users know if they want to explore more. Users simply swipe to see more items.

Now, why am I recommending a SERP feature from 2016?

It’s because in the first quarter of 2021, mobile traffic accounted for almost 55 percent of online traffic worldwide, and that number is only going to increase. Basically, mobile search results are even more relevant today than they were in 2016.

With that in mind, how can you optimize your ecommerce products for rich cards?

You need to use the JSON-LD method of marking up your products. You can then test your work with the various free rich results tools on offer from Google.

2. Google Images results

Somewhat related to rich cards is the need for ecommerce businesses to optimize their content for Google Images results. Relevant images will appear at the top of a SERP, before any organic results.

A good product description does indeed go a long way, but don’t forget to think simply, as well: if customers can see clear, high-quality images of your products, that will help your credibility along, and hence drive conversions.

How do optimize for Google Images results? Well, Google doesn’t read images like it reads text, so it’s all going to come down to how you prepare your images on the back end.

First of all, ensure your images are originally yours. You don’t stand much of a chance trying to rank for stock photos.

Next, give your photos descriptive file names that tie into the pages where they will be placed. In the case of ecommerce, since you’ll probably have a series of photos for each product, give the image files titles that reflect the product, with words separated by hyphens.

Here’s an example: unisex-sneakers-blue-brandname-yoursitename

And don’t forget to provide descriptive alt text to each image in case it can’t load and be seen.

Finally, be sure you’re not uploading huge image files that will weigh down a website. Compress them down as small as you can to give your site enough breathing room while still ensuring the images show what you need them to show. Check out this comprehensive guide on image optimization.

3. Rich snippets

Wait a minute, you might say, why are you talking about both rich cards and rich snippets?

With ecommerce products, rich cards will stop you at the images. You can choose to go a step further for appropriate products by optimizing for rich snippets

Rich snippets add in extra details about your products. These get placed inside your search results, under the meta title, and above the meta description.

To get rich snippets on your product results, you’ll use structured data just like you did for rich cards. You can choose which information to enter based on what specifically can grab your potential customer’s attention and satisfy their search query.

For ecommerce companies, it makes the most sense to optimize your rich-snippet products for prices, in-stock status, sales, different brands, customer reviews, and star ratings.

Think about each of these features. Doesn’t it make sense that a customer searching for this type of product would want to see this information from your online store?

Rich snippets are one great way of reaching users with extra information without the need for the users actually to click on your result. You’re taking the most concentrated bits of data about your product offerings and jumping right out onto the SERPs at the user.

Sure, you can choose not to do this for your products. But if your competitors are, who do you think stands the better chance of getting a click and making a sale?

Rich snippets are just good ecommerce SEO, plain and simple.

4. Sitelinks

Finally, you should attempt to optimize your site for SERP sitelinks.

I say “attempt” to optimize because this isn’t a SERP feature you can just click on and off, like alt text or structured data.

So we’re all on the same page here, sitelinks are the clickable buttons below your result’s metadata on a SERP. They typically offer opportunities for users to navigate directly to sections of your website.

In the case of ecommerce, the most logical sitelinks you would want to get listed in your result would be for your most popular product categories.

But again, I’m saying “would want” because sitelinks are chosen by Google’s algorithm. That doesn’t mean you can’t influence which sitelinks Google places there. Which pages Google links in your results is based primarily on your site’s navigation.

As SEOs, we always recommend having a direct and easy-to-navigate website structure. It helps the user experience, supports navigation, and prompts Google to crawl your pages.

Other things that help Google crawl your site include keyword-optimized content, smart internal linking, and simple, intuitive menus.

It is through these elements that you stand your best chance of defining what your SERP sitelinks will be. When you tell Google which pages are most important to you and your customers, the search engine will respond in kind by generating helpful sitelinks.

This is yet another example of having your SEO jump right to the SERP at users without them having to do anything.

And when you’re in the competitive ecommerce space, that really matters.

Go forth and optimize

Businesses always have it tough when going up against the competition. Whether you’re a local shop or an international ecommerce brand, there’s always someone else trying to beat you at your own game.

While SEO can never make anyone do anything, we put ourselves on the best possible footing when we take the above steps to optimize our websites for the SERP features.

If you’re not doing these things already, you’ll want to get started as soon as you can! And then sit back and watch what happens.

Kris Jones is the founder and former CEO of digital marketing and affiliate network Pepperjam, which he sold to eBay Enterprises in 2009. Most recently Kris founded SEO services and software company LSEO.com and has previously invested in numerous successful technology companies. Kris is an experienced public speaker and is the author of one of the best-selling SEO books of all time called, ‘Search-Engine Optimization – Your Visual Blueprint to Effective Internet Marketing’, which has sold nearly 100,000 copies.

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Six things missing from your competitor research

30-second summary:

There are ways to save and optimize your SEO budget, here’s howStart with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into!Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors?Identify your competitors’ marketing priorities by looking at their competitors’ PPC tactics. Note their branded keywords they are bidding on: what do they consider their competitors?Research your competitors’ branded questions by analyzing “People Also Ask” and monitoring tweeted questions from their customers and brand ambassadorsAnalyze your competitors’ social media marketing tactics: what can you learn from these and which should you avoid?

1. Competitors at a glance for domain analysis

You can never have just one competitor in the real world. In some niches, you’ll end up with ten or more competitors that need your attention. Where to start?

This is the section I usually start my competitive report with: competitors at a glance which is a chart letting me easily compare my competitors.

What should be included in this section?

This section includes any metrics that would allow you to spot some key trends:

How new or old is this competitor?How many backlinks has your competitor managed to acquire?What’s their website traffic?How large is the website?

Seeing all these numbers side by side often allows you to see important niche patterns or spot some interesting cases to explore further. For example, you can identify a new competitor that nonetheless gets a lot of organic traffic. Or you can find a competitor with fewer backlinks that managed to build solid web visibility. These are both good cases to learn from.

Here’s an example of how I use an “at a glance” method for my competitive research that is also color-coded based on how successful each competitor is (green showing very good numbers). 

Source: Screenshot made by the author

2. Online sentiment and customer satisfaction

How happy are your competitors’ customers? Is there an opportunity for your product here? Is there a particular feature or aspect that makes your competitors’ customers unhappy?

Knowing why your competitors’ customers are unhappy helps on many levels, from learning the mistakes you need to avoid, to developing a better product that covers a niche gap.

So why do so many competitive reports fail to include this section?

And that report is pretty easy to generate. Sentiment analysis and monitoring are doable with some advanced social listening that dives into the segmentation of consumer sentiment.

Sentiment analysis
Source: Awario

3. PPC keywords

Most competitive reports include organic keywords and positions but how about PPC keywords? 

Whether you are planning to invest in paid ads or not, knowing your competitor’s PPC keywords will help you understand what they are focusing on. It’s a smart way to understand high and low competition keywords without having to spend your own dollars.

When looking through my competitors’ PPC keywords, I always pay attention to their branded keywords. Firstly, it shows the competitors they as a business take seriously. And second, this may inform my own PPC decisions as there’s a solid case for bidding on branded keywords because they tend to have high intent and are often cheaper.

Here’s an example of a branded keyword report from Ahrefs. Notice the ‘Traffic’ column estimating the number of clicks a particular PPC keyword is bringing to the target site:

Analysis PPC keywords to inform your keyword strategy
Source: Screenshot made by the author

4. Branded questions

Niche question research is useful on many levels but have you ever given a thought on how useful it is for your competitive research? Questions people ask about your competitors will give you valuable insight into:

Your competitors’ drawbacks (and how you can practically fill that need gap in the market)Your customers’ failures (and how to avoid them)Your target customers’ journeys (and how to best approach them)

When it comes to understanding your niche buying journeys, Google’s People Also Ask results, also known as ‘intent questions’ help you understand and visualize all the different paths consumers are taking when making their buying decisions.

Branded questions
Source: Screenshot made by the author

Always take note of the “People Also Ask” results when searching for your competitors or their products. These help you better understand your target customers’ interests and research styles throughout their buying journeys.

Source: AlsoAsked

You could also use some freemium-based tools to keep track of questions your competitors’ customers are asking in real-time, use Twitter question search which can also be monitored through a free app called Tweetdeck. Create a new column in your Tweetdeck to monitor this search term:

[competitor ?]

Make sure there’s a space in between your competitor’s brand name and the question mark.

Source: Screenshot made by the author

5. Your competitors’ promoters

Who are your competitors’ most vocal promoters? Can you get them on board to promote your brand instead? Or how did your competitors manage to win their love?

Your competitors’ friends are not your enemies. These are people who may fall in love with your product or agree to collaborate on similar or better terms.

Checking your competitors’ backlinks is the most popular way to find their promoters but it seldom includes people behind those links

Social media is another great place to look for your competitors’ promoters.

6. Social media content

Are your competitors using social media to find and engage your customers? There are some lessons to learn there as well.

You can run a solid analysis of any Facebook page engagement metrics which you can use for your competitive report:

Social media analysis
Source: Screenshot made by the author

Conclusion

Competitive research is much more than tracking your competitors’ organic positions and checking their backlinks from time to time. 

It can give you a lot of insight into your target customers, their struggles, and buying journeys, it can teach you to build a better project and identify niche gaps. Finally, it can help you identify mistakes to avoid and build a stronger business. Good luck!

Ann Smarty is the Founder of Viral Content Bee, Brand and Community manager at Internet Marketing Ninjas. She can be found on Twitter @seosmarty.

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What Parts of Your Local SEO Can Competitors NOT Steal?

On your way to your seat at the Local Feast, they follow you around like a bad smell.  You toil to build a great page or resource on your site, and two days later they’ve copied it.  You put research and brain cells into your title tags, internal links, GMB categories, and citations, only to spare your competitor all that effort.  You get hard-earned reviews from happy customers, and then your competitor’s “customers” happen to write reviews on the same experiences.  In addition to stealing everything but your cattle, they may spam the map and diss you whenever anyone is listening.  Google won’t do much about any of it.

 

Copycats can get far, but only so far.  It’s like in chess, where a bad player can copy a grandmaster’s every move until the game-ending move.  In general, competitors who rip off your local SEO strategy will stop only once it backfires or otherwise stops working.  Between you and them, it’s a war of attrition.  You can outlast them.  The only question is how much they bleed out of you in the meantime.

What many business owners and SEOs don’t seem to realize is that, although you can’t stop competitors from ripping you off, you can make their strategy much less effective.  You do that by putting extra effort into certain parts that competitors can’t haul away  – what I like to call “protective moats” around your business.

What are some of those protective moats?  Here’s what I would consider the short list:

Your best links. Even if your competitors know of the specific good links you have doesn’t mean they (a) know how you pulled them off, (b) would be willing or able to put in the work you did to make those links possible, or (c) would see the same results. Of course, cheap-o directory links or links that require nothing more than payment/donations/dues are easy for your competitors to replicate (not that they’ll help either of you much).  But your finest, hardest-to-get links?  You probably have at least a few that took you (and maybe a helper) serious work to get, or that were the byproducts of years of work that you did without even thinking of the link.  Your competitors would have a very hard time landing those, and collectively they’re probably one of the major factors that have helped you in the local search results so far. Your offerings: services, products, or treatments. Just as some competitors are too lazy to market without ripping you off, they probably didn’t learn their trade as well as you have, and therefore can’t help customers/clients/patients in all the ways you can. You offer services or products, or perform treatments, or handle cases that they can’t.  Is it possible they could claim to offer those things and then do a bait-n’-switch on customers?  Yes, but then they’ll lose business, get torched in the reviews, lose more business, divert energy away from marketing the services they do offer, and possibly get into legal trouble.  The fulfillment part matters.  Meanwhile, your great range of offerings will help your visibility for niche or long-tail search terms, on top of giving you extra side-door ways to rank for the broader, most-competitive terms. (Relevant post: “Spin-off Pages: a Bazooka for Your Local SEO.”) “Practitioner” or “department” Google My Business pages. If you’re a dental practice with a pediatric dentist, that dentist can have his or her own GMB page.  With a little work on it and more work on the site (particularly on the landing page), that GMB page can rank for a whole range of “kids’ dentists” terms. The dental practice without the pediatric specialist has no such advantage.  The same is true if you’re a law firm with multiple attorneys, each with somewhat differing specialties, and one attorney specializes in immigration law: He or she can have a GMB page that ranks for “immigration lawyer” terms on top of whatever terms the main practice’s GMB page (or other attorneys’ GMB pages) rank for.  If you primarily sell widgets, but you also have a distinct area of your store where you repair widgets and another where you rent out widgets, then one or more of those could justify your having an additional GMB page for each department.  Unless your competitors have the same kind of staff or the same department, they couldn’t have those additional GMB pages – or the additional visibility. Your location. Even though it’s not hard to create and verify a Google My Business page at a bogus address, it may be logistically impossible or prohibitively tough for your competitors to verify GMB pages at your location. Even if they could get their own map pin right in your building, there is a good chance they’d be filtered out of the local map. Awards, certifications, and publicity. Certain distinctions often bring with them visibility for you on sites that may be big in your industry or your local market, and that themselves rank well in Google. They may also bring you good links, referral traffic, unstructured reviews, bragging rights, and branding power, which often the raw materials of effective SEO.  The fruit salad you earned may be the results of focused and intensive work, or the results of many years in the trenches.  Your competitor can start at the beginning, the way you did, but because a third party had to give you your props, there is nothing for a competitor to grab. Videos. If a video features your smiling visage, shows your business or branding, features your customers, or in general demonstrates how great you are, not only is it hard or impossible for a competitor to lift or edit, but also no competitor would want the video that results. Videos are inherently hard to rip off, which may be one reason that even all these years it’s still not all that hard to get them to rank for pretty competitive local search terms.  (Of course, the main benefit of a good video is to make your site more persuasive by embedding it on your site.) Persuasive reviews. Competitors can easily write or buy sock-puppet reviews, or fake their reviews in other ways. But those reviews usually won’t appear credible even on the surface, and will look even shadier when would-be customers look up who the “reviewers” are – none of whom seems to be a real person whose life can be researched a little through Google-fu.  Competitors can copy reviews, but they can’t copy authenticity.

There are always ants at a picnic, and you can assume some of your food will disappear or start marching away.  But if you pack enough food that the ants can’t or won’t eat, you’ll have plenty for yourself.

What are other aspects of local SEO that competitors can’t pick up and drag off?

Any first-hand stories about competitors who aped your strategies?

Leave a comment!

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How to use PageRank for ecommerce websites

30-second summary:

The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key roleA well thought linking strategy both internally and externally for your ecommerce site can amplify search visibilityGoogle expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide ahead of the holiday season

PageRank is a patent Google introduced, which used links to help determine websites rankings in the SERPs. The algorithm was named after Google founder Larry Page.

The original patent has not been renewed and has since been updated by other algorithms, which work to achieve the same goal. However, by understanding the fundamental principles, we can better understand how to position our eCom sites to drive traffic and revenue.

PageRank key concepts

PageRank is passed between websites through links and can be distributed through a single website with internal links.

Some pages have a higher PageRank than others and thus can pass on more PageRank to pages they link to. When a page links to another, a dampening factor is applied. The original patent set this as 0.85 – so a page with a PageRank of one, linking to another page would pass 0.85 PageRank.

Key update: the Reasonable Surfer Model

Google’s Reasonable Surfer Model indicates that a link that is more likely to be clicked on will pass more PageRank than a link that is less likely to be clicked on. This is determined by a whole host of factors, including font size, color, and anchor text. However, the position of a link on a page is also something that we often have control over as SEOs and that we can, therefore, leverage.

Here is a simple, rather crude representation of how certain links will pass more/less PageRank based on the prominence of a link and how likely it is to be clicked on.

Build external links through to key pages

As linking pages pass PageRank, it stands to reason that we want to generate backlinks to key pages that we want to rank. For most ecommerce sites, the pages that rank for the highest volume and most revenue-driving keywords are category pages.

Wherever possible, we should therefore look to use tactics that support link building through to the pages that drive revenue, which for most sites looks something like:

Category pagesProduct pagesHomepageBlog posts

This is obviously easier said than done. Practicing these tactics with an overall aim to drive PageRank to your key pages. This reduces the dampening factors at play.

How to get past this

One common way to bypass this difficulty in building links to category pages is internally linking to key category pages we want to push from blog posts/Digital PR pieces that then get links themselves.

Although the PageRank passed to the page we ideally want to rank will undergo a dampening factor, this can still be more beneficial than failing to get any links at all to your target page.

It is worth considering how relevant the category page is to the blog/PR piece it is being included on, as well as where the links are placed on the page, being mindful of the impact the Reasonable Surfer dampening effect can have.

1. Build links from pages with high PageRank

As any Digital PR will know, high authority pages or pages that have lots of PageRank to pass onto your own site are some of the most sought-after links to attain.

Most of the time, this is actually viewed at a domain level, however as is demonstrated in this great review of how PageRank works by Majestic, a domain that should theoretically have a high PageRank can actually be significantly decreased at a page level by its own internal linking.

One caveat for Digital PR teams in this regard is not being too reliant on domain-level metrics as a proxy for links that pass a lot of PageRank and are thus good for ranking. Exactly which pages have high PageRank is nigh-on impossible to know, and although an over-reliance on third-party tools is never optimal, they may be the closest we can get to figuring out PageRank passed by a specific page, rather than a domain.

2. Build links from relevant sites

As part of the Reasonable Surfer Model, it suggests that a link is less likely to be followed if the links are unrelated to the document:

“This reasonable surfer model reflects the fact that not all of the links associated with a document are equally likely to be followed. Examples of unlikely followed links may include “Terms of Service” links, banner advertisements, and links unrelated to the document.”  (Source)

As a result, building links from sites that are of higher relevance to your own site, is likely to pass more PageRank.

3. Remember it is not just about the number of links

Due to how PageRank is calculated, the PageRank value passed by one site can be drastically higher than the PageRank passed by the culmination of 1000s of others combined.

This is why the reliance on the overall number of links can be misleading.

Use internal linking to spread PageRank

We need to consider a few different methods while identifying pages that will benefit the most from ranking and how you pass PageRank around an ecommerce site:

Link to pages you want to rank from pages that have high PageRank themselvesLink to pages you want to rank more frequently throughout the siteGive links to pages you want more prominently ranked

1. Link to pages you want to rank from pages that have high PageRank themselves

Pages that have high PageRank, from which we can assume to be the pages most linked to from external sites, can be used to pass PageRank to – 

Homepage linking

The best example of how you can do this is through the homepage. The homepage for most websites tends to be one of the most, if not the most externally linked to page on a site.

This means that in terms of PageRank, the homepage has the most to pass on to other internal pages.

By carefully selecting which pages you link to from the homepage, and therefore pass the high levels of PageRank to the key pages you want to rank.

2. Link to pages you want to rank more frequently throughout the site

Another method to consider is how frequently you link to the most important pages you want to rank.

Considering that each page can pass PageRank on – this stands to reason that if a page is internally linked to more frequently, it is likely to pass on more as compared to a page less internally linked to (although obviously influenced by the PageRank of the linking pages).

Therefore, you should be considering where you can add internal links to ensure that important pages are linked to more frequently, including:

Global navigation

Due to being outside of the main body content of the page, we can reasonably assume there is a dampening factor applied to links in the menu. However, given its role in navigation, this is likely to be far less than in the footer. 

Therefore, since the global navigation is, as the name suggests, linked globally from every page on the site, the sheer number of links that will be passing PageRank is likely to funnel to those pages included in the navigation. These should therefore be the key pages you want to be ranking.

Breadcrumbs

As long-time fans of breadcrumbs at NOVOS, their benefit of passing PageRank to key pages should not be underestimated, due to the frequency with which different levels of pages are linked to.

The benefit of breadcrumbs on ecommerce sites (outside of usability benefits for the customers) is that they pass PageRank up to the core pages that generally rank for competitive keywords. They are typically helpful to rank the categories.

Most ecommerce websites have a pyramid structure with the homepage at the top, followed by some core categories, an increasing number of subcategories, and lots of product pages. By implementing breadcrumbs on the site, you use the pyramid structure to your advantage (both SEO and CX wise). Since every product page will link up to its relevant subcategories and category, and every subcategory will link through to its relevant category.

In this sense, you distribute internal links as an inverse pyramid, concentrating the highest number (if we disregard the homepage) on the core categories that are the pages generally targeted for high volume keywords. In this sense, your ecommerce site stands a great chance of receiving large amounts of PageRank from internal links.

Product pages also generally are easier to build links to and also naturally generate them. The higher PageRank product pages can distribute upwards, the greater is the relevance – which implies lesser chances of suffering significantly from dampening factors.

Hierarchy of ecommerce site structure and how PageRank can be transferred

Footer

Based on the Reasonable Surfer Model we can assume that the PageRank passed by footer links is significantly impacted by dampening factors. However, the fact that these links are site-wide may mean that there is some benefit to including important pages in the footer for the accumulation of PageRank.

3. Give links to pages you want more prominently ranked

As the Reasonable Surfer Model applied to the likelihood of a link being clicked on a page, it is therefore worth considering whereabouts on a page. This could also mean considering page templates in general links.

For example, in a content strategy, where multiple blogs are being written on a given relevant topic to support a category page, linking to the category page early in the article, with clearly related anchor text, is likely to drive more PageRank than right at the end of an article. On a case-by-case basis, this distinction may appear trivial, however, on an ecommerce site with hundreds and thousands of blogs, the PageRank passed in total may be significant.

Susan Dolan is a Search Engine Optimization Consultant first to crack the Google PageRank algorithm as confirmed by Eric Schmidt’s office in 2014. 

Samuel Hurley is the Founder of NOVOS, Global SEO Agency Of The Year 2020 and 2021.

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How to get buy-in from the C-suite

30-second summary:

Often SEOs and search marketing managers struggle to convey value to the board which hampers funding and support for relevant strategy implementationThere are three aspects you need to balance in order to win over C-suiteKevin Indig, Director of SEO at Shopify helps you navigate these crucial conversations

Your best ideas aren’t worth a dime without funding. What’s the key to funding? Executive buy-in! To understand how to get buy-in, you need to know your audience: the mighty C-suite.

Executives are busy, stressed, and care about three things and three things only – 1. Market share 2. Revenue 3. Talent. They want to know if the company is capturing more of the market, makes more money, and has the right people. Mind you, a healthy team and culture are part of talent.

So, whatever you need funding for needs to have a direct line to one of these three factors. Only a few projects can live outside of these and provide enough strategic value to be considered. Everything else gets a friendly head nod and then collects dust in backlog hell. Relevance is important!

But your success will also depend on strong storytelling. Think about it like packaging. A sports car needs a nice chassis, an iPhone needs a classy box, and your presentation needs a capturing narrative.

Designing a narrative

Stories are how we retain information. I’m not going to give you the whole spiel about how humans told stories around fire camps and painted the walls of caves. Let’s just say our brains still connect information with stories because they trigger emotions. We imagine ourselves to be part of the narrative. It even triggers certain parts of the brain – as if we were really in it!

Storytelling has two key components: a problem and a solution. The problem needs to be big, timely, and relevant. You don’t want to cut the problem definition short but take your time showing what the root issue is, its magnitude, and how it is connected to other problems. This is called issue framing. In the end, your audience should think “We need to take care of this right now!

Emphasize the problem with data or a strong construct of reasoning. The executives should be able to see the issue in one paragraph or on one slide without too much explanation. This is an important data visualization challenge. Problems often come down to a simple display or something not trending in the right direction or being too small/large compared to something else.

Seek to connect the issue to a larger goal of the organization or an existing problem. This is easier to grasp than dealing with a completely new problem. Plus, connecting your problem with another one has a carry-over effect of relevance. Suddenly, your point is top of mind.

The solution to the problem can be a set of prioritized actions or an outcome. Just like the problem, keep the solution simple. “Here are three things we’re going to do about it.” Show the time horizon and resources you need to solve the problem. You should be able to show one to three metrics to measure progress against the solution to give everyone an understanding of success.

This is how data and storytelling play together to lead up to a coherent narrative.

Building trust

Ideally, you gain the executives’ trust over time to get the point fairly quicker and not have to develop a full pitch every time. Trust comes from keeping commitments. Following through. Keeping your word.

That’s why one of the best things you can do after a successful pitch that leads to funding is to follow up with progress and results. Showing things turn out the way you said they would displays to executives that they can rely on you.

On the other hand, not following up can stick out negatively and lead to uncomfortable questions during your next pitch. Even if results are not coming in, reaching out and showing you’re on top of it goes a long way.

Emotions matter as much as data

By now, you’ve realized that getting C-suite buy-in depends as much on evoking the right emotions as it does on data.

Be careful with evoking too much fear, it can lead to paralysis and panic. Be careful with too much excitement, it can come across as naive and unserious. Aim for just the right amount.

One factor that helps is timing. Bringing the narrative up at the right moment means executives are primed to listen and be open to understanding. That could be annual/quarterly planning or when the company hits a pivotal moment, but also strategy shifts or personnel changes in the C-suite.

Another factor that helps, are advocates and champions of your pitch. Talk to someone before you pitch and ask them for feedback. When people co-create, they get invested in the outcome.

Kevin Indig is Director of SEO at Shopify. He is also the creator of Growth Memo. You can find Kevin on Twitter at @Kevin_Indig.

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Why Use A Realtor When Selling Your House?

house for sale

There are numerous benefits to selling your house to a realtor. You may have sold other types of the property before and will be confident in your ability to sell a house. Real estate is not as simple as selling the house on your own. A realtor can present your home most professionally, as well as be knowledgeable enough to know where to advertise your place.house for sale

A realtor is familiar with houses that have been recently sold, so she will know how much work or expense is involved after you sell your home. A realtor is also trained to deal with banks and understand their rules about selling a house. This can cut down on the hassle of trying to sell your home independently and avoid additional fees.  

Many people assume that they do not need a realtor when they sell their house. However, there are many benefits to listing your house with a realtor. Realtors have an extensive amount of knowledge of properties and will make sure your house looks attractive. They can also find buyers for your property, which is extremely beneficial if you are looking to sell your house for a exceptional price.

Once your house for sale has been listed with a realtor, she will assist in preparing it for showings. She will prepare your house with the lighting and furniture fixtures, as well as the landscaping and staging of the front yard. Your house will be made to appear appealing and ready to sell.

When you hire a realtor to help you list your house for sale, you will be spending less time than if you attempted to sell your house on your own. This is because a realtor has a large amount of experience in selling houses and will be able to save time. Realtors will also be aware of the market and will know if your house is a good candidate to purchase. If you decide not to sell your house on your own, it will take you months to bring it up in front of potential buyers. A realtor will save you from this lengthy process.

One of the benefits of having your house for sale through a realtor is that they are able to list your house for sale with the most amount of publicity possible. There are several ways to advertise your house, but a realtor will know which methods work best depending on where you live. For example, if your house is being advertised in a newspaper, your realtor may choose to post signs in and around your neighborhood in order to maximize exposure.

Another benefit is that a realtor is experienced in finding qualified buyers for your house. In most cases, it will cost more to list a house for sale through a realtor. This is because a realtor will have a large number of people working on your sale and will have to spend time contacting them. They can also help you find qualified buyers for your home, as they will have many leads to work with. They can easily find interested buyers and set up meetings with them in order to close a purchase and finalize all the necessary paperwork and house inspection prior to putting your house for sale in front of potential buyers.

It doesn’t matter if you plan to sell your house yourself, use a realtor, or if you’re going to hire both a realtor and buyer. Having a professional who knows how to market your house is very beneficial and will help you sell your house quickly. Selling your house on your own takes time and can be very stressful. Hiring a realtor will ensure that you have buyers interested in your house in a very short period of time. No matter what method you choose to sell your house, hiring a professional realtor will give you great results and make selling your house easier than ever before.

What Is SEO?

What Is Included in SEO?

SEO meaning

How to know what SEO is? Want to know about SEO techniques and how to use them in your online business? Wondering how to get the most from your SEO campaign? This easy-to-read guide has made this easy to educate you on all about SEO meaning, SEO strategy, and SEO traffic.

 

What is SEO? SEO is short for Search Engine Optimization. SEO is an important aspect of any Internet marketing campaign. SEO means ranking high on the natural or organic search results for a particular key phrase or word. This naturally means an increase in website traffic and potential sales.

 

Why are they important? Web admins and business owners understand the importance of SEO to their websites and Internet businesses. In today’s world, it is becoming increasingly difficult to remain visible to a target audience. As a result of this growing need to connect with web surfers, search engines are increasingly banning websites that are not optimized for search engine results.

 

SEO plays a critical role in search engine ranking algorithms. Google, for example, rewards sites that are optimized for specific keywords. Thus, having relevant content that uses appropriate keywords in the title, description, and meta tags can help to achieve higher rankings with the search engines. SEO also requires website owners to submit unique and interesting content and create compelling pages with relevant links and white hat SEO strategies that target internal linking components and employ methods to improve the rankings of internal pages.

 

Why should you care about SEO? SEO offers several benefits. First, search engines reward unique and informative content, which will help your site gain higher rankings in the organic search engines. Second, when you optimize your site for search engine optimization, you will attract more organic traffic and have an increased chance of making sales. Third, having high-quality links to your site will also boost your rankings.

 

What exactly is SEO? Search Engine Optimization, also called SEO, is a set of marketing practices used to increase the visibility of websites on the internet and make them easy to find and understand by potential customers. SEO consists of several processes: creating and using unique keywords, optimizing the website for the various search engines, and submitting the website to the major search engines. This will increase the chances of a person searching on the particular keyword linked to your site. On the other hand, a low SEO rank can decrease your chances of gaining organic traffic. The process of SEO is divided into three basic stages to help with understanding:

 

On-Page SEO or on-page optimization includes creating keyword-rich content, designing appealing and user-friendly websites, and using Meta tags, alt tags, keywords in titles, images, and videos. Off-Page SEO or off-page optimization includes using directory submissions, writing press releases and SEO articles, social media marketing strategies, directory submission, posting to blogs, and building keyword-rich ads. Content writing and posting have been proven to be one of the most effective SEO techniques to increase traffic. SEO experts say that the key to a successful SEO campaign is to mix both on-page and off-page SEO. In addition, the goal is to build one’s own backing portfolio.

 

To obtain the best SEO result, one must always remain honest about the nature of his business and seek any possible penalties that may result from his actions, such as paying for spamming or artificially inflating search engine results. To optimize your website, always keep a close eye on the organic statistics and update them as necessary. A company that consistently maintains its website’s organic position is guaranteed to enjoy the free search engine results, targeted organic traffic, free targeted traffic, organic backlinks, high conversion rates, and more. Organic SEO can provide instant results for you while also providing long-term success. Do your due diligence now, before your competitors do!