Types of Refinance Loans

refinance loans

When you refinance your home, you can take advantage of various benefits. One of these benefits is the opportunity to cash out some of the equity you already have in your home. If you need more money, Click Here to use a refinance loan to meet your needs. There are several types of refinance loans available.refinance loans

Cash-out refinances can be advantageous for many reasons. For starters, they can help you lower your monthly payments by taking advantage of lower interest rates. In addition, the extra cash you receive can be used for personal needs, such as home renovations or big-ticket items. However, be sure to use the cash wisely – you don’t want to end up with too much debt or risk losing your home.

Unlike a conventional refinance, a cash-out refinance allows you to access the equity in your home without extending your existing mortgage. This type of refinance requires that you have 10% to 20% of your equity left after the refinance. The exact percentage will depend on your lender and how much equity you want to access.

While there are many lenders who offer cash-out refinances, there are several things you should know before applying. The first thing to do is determine how much you can borrow. Different lenders offer different amounts and fees. Make sure that you find one that suits your needs and avoid any misleading offers. You should also request a Certificate of Eligibility to verify that you’re eligible for a cash-out to refinance. You should also get an appraisal on your home.

You should also understand that cash-out refinances require you to have a minimum credit score. This varies by lender, but generally speaking, you need to have a minimum credit score of at least 580 to qualify. You should also make sure that your debt-to-income ratio is less than 36%. Moreover, you should have a minimum of 20% equity in your home.

Cash-out refinances offer a unique opportunity for homeowners to access the equity they have built up in their homes. It is a smart way to obtain additional funds, but it’s important to know exactly what you’ll be using the money for before requesting a cash-out refinance.

Another way to tap home equity is to apply for a HELOC or home equity loan. These are both similar to cash-out refinances, but the main difference is that HELOCs don’t touch the primary mortgage. A HELOC can offer you a line of credit, which you can use for various things. However, the interest rates are higher than cash-out refinances.

Debt consolidation refinance is one way to get a lower interest rate on your loan. Typically, your credit score is the determining factor in whether you will qualify for a lower interest rate on your loan. However, it’s not always the case. A lower interest rate may mean that you will pay more in fees and interest, so make sure to consider your overall financial situation when choosing a debt consolidation refinance loan.

The interest rate on debt consolidation refinance is significantly lower than the interest rate on credit cards. Nevertheless, you should be very careful not to replace short-term debt with the long-term one. This could make it much more difficult to pay off your debt, and could even result in foreclosure.

Another thing to consider before getting a debt consolidation to refinance a loan is whether you have enough equity in your home. This means that the value of your home needs to be higher than the amount of your current debt. This is important because most lenders only allow a maximum loan-to-value ratio (LTV) of 80%. Therefore, you must have at least 10% equity in your home to qualify for a debt consolidation refinance loan.

Before you apply for a debt consolidation loan, you should collect all the necessary documentation, including your pay stubs, bank statements, tax returns for self-employed individuals, and more. The lender will then either send the loan proceeds to your creditors or send them directly to you. If you already have some credit card debt, be sure to pay it off first before applying for a debt consolidation loan. You should also set up automatic payments or use reminders to make your payments on time.

Getting a debt consolidation to refinance a mortgage is possible for borrowers with significant debt. This type of loan allows borrowers to lower their monthly expenses and improve their debt-to-income ratio. To find the right debt consolidation refinance loan for you, contact several lenders and explore different loan programs.

Office Moving Services

office moving services

Regardless of whether you are moving across town or across the country, utilizing the services of an office moving company can make the process run as smoothly as possible. From packing and unpacking to IT equipment and IT setup, an office move can be stressful. Office moving companies like Office Movers can help you avoid these headaches by employing the latest equipment and handling techniques. In addition, they can provide you with a quote before moving your office. Read on for some benefits of office moving services.office moving services

One benefit of office moving services is the coordination of other services, including computer technicians and new furniture suppliers. Professional movers can also arrange for short or long-term storage for your office equipment and other belongings. They can also handle the disposal of old equipment. This eliminates the need for additional staff and allows you to start up business as usual right away. Office moving services can also help you plan the best way to move your business. Here are some tips for a stress-free office move.

Before moving your office, make sure that you have enough time to prepare your workspace. Some commercial movers have dedicated teams that pack computers, phones, and other electronic devices. While most companies prefer to pack their own desk contents, you can still use office moving services. Moving your business requires coordination among different departments and businesses. If you’re moving long-distance, your company may want to break up the move into smaller stages to avoid disrupting business. Some movers even disassemble office furniture such as workstations and file storage systems. This makes it safer to transport furniture that has been assembled by employees. Some of these companies offer full-service plans, so you don’t have to worry about packing and moving.

Expert office moving services have the equipment and expertise necessary for a smooth transition. They have the right equipment to transport high-tech machinery, computer systems, and employee workstations. Their professionals know how to pack and reassemble workstations to ensure that they remain intact during the transition. Moreover, their movers are equipped with clean, late-model trucks with hydraulic liftgates and multiple access doors. If your business is in the process of moving, office moving services can make the process less stressful and easier.

Professional moving companies offer extensive floor protection and corner guards. In addition to moving furniture and equipment, they also provide storage services to keep your office organized and free of clutter after the move. They can also unpack and organize your entire office, unpack files and libraries, and remove unused materials from the new location. The cost of hiring an office moving service varies, but you should expect to pay between $55 and $75 per hour.

A full-service moving company will assign a project manager to oversee the move. This person will communicate with your company and handle all the details involved in the move. They will also review floor plans and identify any third-party services required for your move. The project manager will also serve as the main liaison between your relocation company and the moving crew. The coordinator will make sure everything goes smoothly. It will also provide you with a day-of-move plan.

The moving process for an office is a highly complex operation. The services of top office moving companies use specialized equipment, knowledge, and techniques to ensure that your office moves as smoothly as possible. Moving businesses can handle both local and out-of-state or international moves. The end result of an office move will depend on how efficiently it is managed and whether it is done within the budget and on time. Having a successful office relocation is critical to the ongoing success of your business.

Your office move should start with a checklist. The moving checklist should include everything from the to-do list for employees to the insurance records for your business. After this, you should review the rules of the office complex where you are moving. Most office complexes have guidelines for office moving. Then, update all business documents and entities with the new location’s address. You can also update your phone number and address as well. These are all things to keep in mind before you hire an office moving service.


How to Start Making Money With eCommerce

Digital Marketing

If you’re wondering how to start making money with eCommerce, you’re not alone. Almost everyone wants to start a business. And many people are starting their own online businesses for various reasons, from selling products to taking online surveys. This article will explain how to get started and make money from eCommerce. It’s never too late to start. Even if you have limited experience, you can still start making money with eCommerce. Search for Amazon Automation if you want to learn how to start making money with eCommerce. 

Digital MarketingWhile Amazon has thousands of products and a huge audience, you can still create a niche for yourself and increase your sales. Selling on Amazon with SEO in mind can help you raise your profile fast. However, eCommerce isn’t as simple as it sounds, and potential customers are not likely to pay money to a total stranger online. Build a strong social proof base to increase your odds, including a high follower count, active community, and positive product reviews.

If you’re new to eCommerce, you should remember that you will need to invest money to get started. This money isn’t going to make you rich overnight. But, if you’re willing to put in the work, you should be able to break even within a few months. So, don’t be afraid to invest in marketing! You can also sell services instead of products, which are easier to sell and scale.

Once you’ve launched your site, it’s time to distribute your products. Distributing them will help generate sales and make you money if you’re selling books. And if you’re selling other products, then you’ll need to make sure that people can find them and buy them. Whether it’s a downloadable book or a physical product, you’ll need to make sure that your customers know that you’re selling products.

The internet can be your best friend! While selling on marketplaces like Amazon and eBay requires some skill sets, people have many opportunities to make money online by selling products. Some of the best and easiest to start with include products like bath fizzies and salt and sugar scrubs. Other products to sell online include shower gels and whipped body butters. You’ll also need to learn how to use social media to connect with customers.

The next step is to find a way to generate traffic to your website. To do this, you’ll need to use a marketing strategy to drive traffic to your online store. Determine how much traffic you’ll need to earn to meet your financial goals. And remember, the more traffic you generate, the more successful your eCommerce venture will be. If you’re not sure where to start, hire a digital marketing agency like CloudMellow. They have years of experience building profitable eCommerce websites.

After deciding on a niche, you need to research the market. Identifying your target buyers is critical. Knowing what your potential customers want can help you find the best products. You can even build an email list if you’ve done some research. Having a customer database will help you build a strong foundation for your business. And once you’re comfortable with your business model, you can start investing in more advanced techniques.

Selling other people’s products is another great way to earn money with eCommerce. Other companies have already spent the money to design their products and market them. They may be able to fulfill orders out of their warehouse and handle customer inquiries. Of course, you’ll have to ask permission from the other company before selling their products, but they’ll also likely give you a discount if you sell their products on their website.

The second part of your eCommerce business is less time-consuming and can be done in as little as ten hours a week. Social media marketing and other marketing strategies may require three to eight hours per week. If done correctly, you’ll see your profit skyrocket! However, make sure to stick to your marketing budget! You’ll be surprised at how quickly you can earn $10,000+ a month. And don’t forget about all the extra money you can make.

What Does a Wealth Manager Do?

A wealth manager will manage your money in a variety of ways. You may need their expertise in estate planning, or you may want them to focus on a more specific niche such as asset allocation. Wealth management services may include working with other experts and coordinating services. Before choosing a wealth manager, please find out how they’re paid and whether they’re fee-only fiduciary. A fee-only fiduciary cannot receive compensation from selling client products or services, and they must put their clients’ needs first.Wealth management

There are several types of financial advisers, and each one can be trusted. Many wealth managers are registered investment advisors, which means they meet the highest standards for financial planning. Some wealth managers also work with certified public accountants (CPAs) who can handle taxes. Some firms even have both on staff. Some advisers are CFPs, which means they have both the knowledge and experience to address a client’s specific needs. However, it would help to choose a wealth management firm based on its expertise and reputation.

Many wealth managers provide comprehensive services for their clients. Their services go far beyond just financial planning, which is typically only the first step in their services. They also handle complex and often cross-disciplinary issues such as trust management, estate planning, and asset protection. They are often the sole source of information for their clients. In addition, a wealth manager can recommend the right investment strategies for their clients. This will help ensure that they have the best portfolio possible for their clients.

A wealth manager can help a client set up a plan to increase their wealth. They also coordinate their client’s finances – such as retirement planning and tax planning – in order to help them reach their goals. They also meet with their clients regularly to update their goals and to review their financial portfolio. If the client’s situation changes, their wealth manager will work with them to develop a new plan and adjust their existing portfolio. When it comes to risk, the manager can help you determine the right amount of risk that you’re comfortable with.

While a wealth manager will work on a plan for your wealth, they will also coordinate your financial picture and provide advice on a variety of tax and estate planning issues. If you’re a high-net-worth individual, the division of labor between the various team members will be similar. Your wealth manager will also coordinate with your financial advisers. A good wealth manager will be your primary representative in a number of ways. It will help you with your investments and protect your assets.

Most wealth managers are CFPs, certified financial planners, or registered investment advisors. They are bound by fiduciary standards and hold themselves to the highest level of ethical standards. In addition, they may also work with certified public accountants on tax matters. As you can see, a wealth manager can perform many tasks. In addition to investing money, they also oversee your assets. These professionals are the swiss army knives of the financial world. They can offer advice on tax issues and other unique situations faced by wealthy clients.

When choosing a wealth manager, keep in mind your own goals. A wealth manager will be able to assist you in the most beneficial way for your financial situation. They will be able to advise you on a wide range of investment options and strategies to ensure your wealth is managed appropriately. Aside from that, the most important part of a wealth management firm is the team. The team is responsible for managing your assets in a manner that allows them to focus on their clients’ long-term objectives.

A wealth manager may be a single-person operation or a multi-person firm. In some cases, the entire team will be assigned to a client. In others, a relationship manager serves as the primary representative for the firm. In either case, a wealth manager should be able to offer a variety of investment options and services, including a wide variety of financial products. It is vital to ensure that they are familiar with your unique situation and that your needs are met, and that they’re well-suited to provide you with the appropriate solutions.

A wealth manager will also advise you on taxation and financial planning. Since people tend to accumulate substantial amounts of money in retirement, they will need to have a steady stream of income. A wealth manager will advise them on the most profitable investment options and minimize risks. In this way, they can help clients maintain the lifestyle they want while maintaining the assets they have acquired. The benefits of wealth management extend far beyond the financial realm. It can be a great way to retire and take care of your money.

Clogged Toilet Solutions – Signs That You Should Call a Plumber


As the name implies, plumbers are involved in installing and maintaining pipes. They install water and gas lines and fixtures and wastewater disposal systems. Most plumbers are employed by construction companies, plumbing contractors, or building maintenance departments, but some work for themselves. Regardless of the field, the result of a plumber is both physical and repetitive. There are many different plumbing jobs, including residential, commercial, and industrial.plumbing

Toilets can be the most common source of plumbing problems, and clogs can be a big hassle. While you may try making your concoction of chemicals from a hardware supply store, you should call a plumber if this doesn’t solve the problem. Listed below are some signs that you should contact the Plumbing Company. You should call a plumber for help if these methods don’t work. The best way to determine when it’s time to call a plumber is to know what to look for when your toilet is clogged.

If you can’t find the cause of the problem, you can try a homemade solution. Some people use household cleaning supplies or concoctions from the hardware supply store to clear clogs. If these solutions don’t work, you should consider calling a plumber. You can save money by doing the work yourself, but the chances are that you’ll end up costing yourself more in the long run. The first step in clearing clogs is to find the cause of the problem. A clogged toilet can be a sign of a bigger issue, such as a broken sewer line. If this problem isn’t fixed right away, it may be a symptom of a bigger issue.

If you’re not sure how to unclog a toilet, you can try a homemade concoction of chemicals from a hardware supply store. However, if these methods don’t work or you’re in a hurry, call a professional. You can even try an old plumbing trick like the hanger drain snake, but it is crucial to remember that it can scratch the toilet. This is not recommended for a severe clog, and should only be attempted by a plumber if you’re not sure what to do.

In addition to clogged pipes, a clogged toilet can be a symptom of a larger problem. When it’s backed up, the drain can be blocked and a clogged toilet can cause a large plumbing bill. When you’re unable to solve this problem yourself, you should call a professional. A clogged toilet may be an indicator of a bigger issue, and you should take action as soon as possible.

The first step in dealing with clogs is to accept that they’ll happen from time to time. It’s important to accept the fact that you’ll need to hire a plumber if your toilet isn’t flushing properly. The best way to avoid a clogged toilet is to avoid it in the first place by using a plunger. Using a plunger can cause more damage to your pipes, so it’s crucial to call a professional when this happens.

While there are many DIY ways to unclog a toilet, a professional plumber will have more experience and knowledge with clogged toilets than a home owner. Often, clogs are caused by a buildup in the main drain. The problem can be caused by non-flushable items and can be a symptom of a larger problem. Alternatively, a flooded toilet may be a symptom of a bigger problem.

In the event that you have a clogged toilet, the best thing to do is to call a plumber. You can try to solve the problem yourself by using a plumbing snake or a bucket of baking soda. If these methods don’t work, you can always call a plumber to do the job for you. A good plumber will be able to remove the clog and restore normal flushing. They will also be able to fix any other clogged toilets in the home.

While you may have a plumbing snake, a clogged toilet is not a simple problem. It is a warning sign that something is causing a clog. Usually, a clogged toilet is a sign that you need a professional plumber. A clogged toilet is not a DIY job. If you are worried about damaging your plumbing system, you should call a professional. A skilled plumber will be able to diagnose the problem and fix it.

How to Get Digital Services to Your Business

Digital Services

Eagle 2 Digital services are an increasingly important part of business strategy in a rapidly changing world. The digital economy is a global platform for businesses to expand their reach and compete for market share. This shift to the cloud requires a fundamental rethinking of existing business models and the digitization of everything from processes to products. Here are just some of the ways that digital services can benefit your business.

Digital Services

There are a lot of companies that assist traditional service providers in transforming from analog to digital services. It can help you scale and settle in the digital space, and help you manage the revenue growth and expansion of your offerings. They can help you create dynamic discounts and loyalty programs, and help you manage billing across all platforms. They can also help you integrate new revenue models, including mobile. This is critical in the digital world, where users expect seamless service.
When you are implementing digital services, you must ensure your customers have a good experience. Make sure your service is easy to use, and that it addresses their needs. In addition, you must make sure that your customers are happy with your service. That is why a good customer experience is so important. When you add new features and services to your product offering, you increase your chances of a higher conversion rate. In a digital world, customer satisfaction is of paramount importance.
In a competitive market, having a digital service is essential to success. Regardless of the industry, you’re in, you need to create a customer experience that allows your customers to interact with it. The process of adding digital services is simple and can be integrated into your billing system. If you have a successful customer experience, you’ll have more business. But the most important thing is to make your customers feel satisfied.
With govService, governments can provide citizens with a one-stop-shop for all their government needs. Whether you’re looking for a driver’s license or a pet license, digital services providers can help you take advantage of the opportunities that this new medium can offer. The company’s technology will help you expand your business. You can charge customers for all your digital services on all devices, and increase customer retention.
Digital services providers enable governments to transform public service delivery. It provides solutions to transform existing public services and empowers citizens with a single portal to access all their needs. It also provides the tools to build digital services and integrate them with the billing system of an incumbent service provider. Lastly, it empowers governments to improve their operational efficiency through digital services. With govService, governments can provide a one-stop-shop for all of their citizens.
Currently, the govService platform empowers governments to transform public service delivery. With govService, governments can offer citizens one-stop-shop access to their government services and achieve the benefits of a digital environment. The new technology can enable government organizations to deliver services that can enhance the quality of life for their communities and create a positive impact in their communities. These platforms are a valuable tool for ensuring that governments improve the lives of their citizens.
In order to effectively launch digital services, governments must build the necessary infrastructure and customer mindshare. In addition to providing a single-stop shop for all of their citizens, and can also help governments simplify their data centers. By creating a single-stop shop, government departments can streamline the delivery of their services to meet their citizens’ needs. Using a new technology that allows for greater accessibility, a government can make digital services more accessible to citizens.
When it comes to digital services, it is essential to understand how the technology works. The technology allows companies to offer a wide range of options to their customers. With this, customers can be more engaged and receptive to new and improved experiences. For instance, a digital service provider can help them develop a unique user experience. For their part, they can integrate digital services into their existing infrastructure to enhance their capabilities. These services will allow for a better user experience.

Wrapping up 2021 with our top 10!

30-second summary:

12 months, several curveballs, and some masterstrokesIf you missed out, today is a great day to look through the Search Engine Watch lens for the year gone byKey themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search marketing and ranking

As the world, people, and of course businesses motored through a year of uncertainties – these crackers of articles gave your strategies an unfair advantage.

#1 – Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

You asked, “What is Page Experience, anyway? Do we really need to have an overflowing to-do list?” – and we answered everything around this enigma. This piece touched upon every aspect, angle, and action point that SEOs needed to know.

#2 – The search dilemma: looking beyond Google’s third-party cookie death

The ad tech and search industry continued to remain precarious that Google will use the cookie deprecation as a new way to establish market dominance to feed its own interests. Google expert, Susan Dolan drew from her rich experience and detailed realities of the search scape. She also shared insights and predicted future key themes that rose out of the 3p cookie death.

#3 – Everything you need to know about the Google MUM update

As the industry bid farewell to BERT, Google’s Multitask Unified Model (MUM) update in June 2021 opened new search experience dimensions. The cranked-up competition for search visibility between businesses and advertisers – left SEO practitioners and agencies with yet another burning question, “How will we win MUM’s good graces?” Joe Dawson’s comprehensive guide left no stone unturned.

#4 – Why killing your content marketing makes the most sense

“Kill your darlings”, yes, we said it! Though it sounded outlandish, this piece held wise and valuable advice from best-selling author Joe Pulizzi on why this could be one of the best business decisions you could’ve made in 2021.

#5 – Quora and Reddit: Powerhouses for SEO and marketing in 2021

Everyone is obsessed with Google, but did you know Reddit is the seventh most popular website in the US while Quora has a DR of 91? This guide shone a light on how your search strategy could take advantage of these platforms with diversification, tap into great brand-building opportunities, and enhance your E-A-T standing.

#6 – Now is the best time to stitch your search marketing loopholes before 2022

The third-party cookie still stands at a crucial intersection between digital marketing, SEO, paid media, web design, and several business tangents. The industry needed to think hard and think differently for a contingency plan. SEO pioneer, serial entrepreneur, and best-selling author, Kris Jones helped weave a tight SEO and search marketing strategy way ahead of 2022. Why? Because a stitch in time saves nine.

#7 – Seven first-party data capturing opportunities your business is missing out on

The internet continued zigging in a privacy-focused direction as a response to consumers’ increasing demand for a transparent, responsible, and ethical outlook towards their data. First-party data became indispensable and consumer trust, invaluable. While the playing field inched closer to the great reset, we revealed some hidden first-party gems every business could use to redesign their search marketing strategies.

#8 – UX: an important SEO ranking factor

The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s. Since then, SEO practitioners saw seasons change and the Page Experience, paired with data analysis finally etched UX as a key ranking factor. Atul Jindal condensed years of his experience working with fortune 50 companies into this SEO guide to help you win at SEO and search experience.

#9 – Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

The pandemic didn’t let us forget that while every business is unique, budgets too took a hit, making allocation stringent. But why did so many businesses still stick to the “big guns” when allocating spending? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion. They produced some truly unique insights that would make stakeholders rethink their media spending habits.

#10 – Core Web Vitals report: 28 Ways to supercharge your site

Everyone remembers the chaos surrounding the Core Web Vitals in early 2021. SEO folks were keen to get ahead on optimizing their site and Twitter threads were full of speculation. Armed with information, we shared a 28-point checklist on action items to spot, optimize, and embrace the inevitable rollout of these new ranking factors.

Thank you for being valuable supporters throughout our journey. Team Search Engine Watch wishes everyone a happy year-end and an adventurous 2022!

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How to optimize keywords and SEO titles with popular keywords

30-second summary:

Title optimization of articles, blogs, or webpages is critical to get traffic and earn money from Adsense and affiliatesThe standard advice is to stick to one keyword phrase per page to maintain strict relevance and avoid getting penalized for keyword stuffingAdding extra related keywords, however, apart from the modifiers and words to create a sensible title has the potential to get more traffic to websitesHere are some good insights and tips on how you can optimize your keywords titles

Optimizing titles of articles, blogs or webpages is critical for getting traffic and earning money from Adsense and affiliates. The standard advice is to stick to one keyword phrase per page to maintain strict relevance and avoid getting penalized for keyword stuffing. But adding extra, related keywords, apart from the modifiers and words to create a sensible title, has the potential to get more traffic to your site.

In this article, I’ll review, my own experience in crafting carefully multiple keyword titles.

Keep the title short – one keyword phrase to a page

As a golden tip, start targeting individual keywords on separate pages and use multiple pages for related words. General landing pages for mixed or general topics generally will not work because you will not be able to compete for popular single keywords without adding phrases for longtail titles. The general advice is that you should keep the title short (less than 70 characters) and only target perhaps two or three primary keywords that are highly relevant to the content of the page and its objective. You can of course develop long-tail keywords that include your primary keywords plus a series of modifiers to make a ‘sensible’ title that makes sense to humans and the test the bots use to evaluate your sites.

void keyword stuffing

There is a lot of information on the dangers of keyword stuffing, which means over-use of your keyword or keywords in the title, description, and the body copy. Google invokes a penalty for keyword stuffing, though the threshold keyword density is not exactly known. There are various tools for counting keyword use frequencies. Keyword Density is simply measured as the relative number of times your search term (Keyword or Keyword phrase) occurs as a percentage of the total number of words on a given page. The ideal Keyword Density must not be greater than 5.5 percent. But various search engines have different thresholds before they apply penalties. Reasonably, high Keyword Densities can help boost page rankings but you don’t have to overdo it.

Keyword Density can be boosted by using your keywords repeatedly in the:

Title tagHeader tagComment tagBody tagAnchor tagImage tagAlt tagDomain name, andParagraph tag

Another general piece of advice for titles is not to exceed using the identical keyword in the title more than twice.

How Google and other search engines crawl and rank your keywords in the title

It is not widely understood, but Google and other search engines register and rank every individual keyword in your title and every combination – including various orders and positions for the keywords. Although there is a priority for phrases with the keywords in the order they are in the Title, and for words that appear first, Google will register all the keywords and phrases and derive a ranking for them.

Dilution of the weight of the keywords in the title

Google also appears to regard long titles as more likely to be Spammy (especially very long titles). Longer titles may also appear keyword-stuffed. Research has shown that the first keyword in the title has the highest weight; the second keyword has somewhat less weight and so on. By adding more words you may dilute the weight applied to each of them. For targeting two-word searches and phrases, it is important to keep keywords close to each other and in their ‘natural’ order. Try to match the likely order of the terms in the search phrase, to the order in the title.

Use multiple keyword phrases multiply your traffic

If Google derives a rank for all the words in the title, surely, by including two or three keywords rather than one will be more likely to get more traffic. The traffic for each word should add up and multiply. Understanding when this is appropriate and when it is not is the crux of optimizing titles. As explained previously the weight or value of the keyword appears to fall rapidly as you move from the first word to the last. More keywords appear to dilute the weight given for each word. Also, there is the important issue of relevance. Your page may be penalized if the words you use are not highly relevant to the content of the page.

The key aspect is competition – only use a single phrase if the competition is high

If there is a lot of competition for a keyword then it is best to only use a single keyword or phrase. Stick to the keyword phrase you have found using the Google Keyword Planner for use in the title. You know the statistic and competition for that exact phrase and it is unwise to fiddle with it. Various tools can be used to estimate competition for the phrase and the likely traffic. The Keyword Research tool shows how even minor changes in the phrase can dramatically affect traffic and competition.

If the competition is high you have to maintain the strength of your page and title to compete. Adding extra phrases will dilute the weight applied to the keyword. You will be competing against pages that are likely to be strongly targeted on that keyword phrase as well. You could lose the battle if you don’t have that singular, highly focused title for the keyword.

If there is moderate competition enrich your title with more keywords

For moderate competition, there are several ways you can go to use multiple keywords in the title.

1. Use two or more Modifiers

The solution to not duplicating the keyword is to add one or two extra modifiers or action words. If you look at the competitive keyword phrases shown by the Google Keyword Tool you will often find that two phrases look promising that both contain the primary keyword or phrase.

[action word 1 keyword] + [keyword action word 2] = [action word 1 keyword action word 2]

Let’s say, for instance, you are after a keyword title for your article about Green Tea health benefits and you want to use a longtail keyword narrowing the search to extracts. The obvious solution is:

Health Benefits of Green Tea Extracts

This provides a title for four phrases

Benefits of GreenHealth Benefits of Green TeaGreen Tea ExtractsHealth Benefits of Green Tea Extracts

Another example is a title about Professional Make-up Artists

Reviews of Professional Make-up Artists + Make-up Artist Portfolios = Reviews of Professional Make-up Artist Portfolios

This makes the title target four phrases in one:

Reviews of Professional Make-up ArtistsMake-up Artist PortfoliosProfessional make-up artist portfoliosReviews of Professional Make-up Artist Portfolios

In both cases, this very simple tactic makes it possible to create a short concise title that is enriched by optimizing it for more than one key term and narrowing down your target audience. Perhaps your article is about creating portfolios and how to find and review make-up artists and this title targets these keywords. Of course, it is often hard to find word combinations similar to these and it emphasizes that title design is a real art. These examples also show how the use of action keywords and modifier phrases to target buyers who are ready to buy, which will fulfill the aim of your website.

2. Long tail action based keyword choices

Long-tail titles using action words are generally more effective, as action-based queries usually attract users that have already got their credit card out and are hungry to find what they want and to buy it. Targeting your audience will lose part of the potential audience but the ones you have filtered for will be more likely to buy.

The role of SEO title optimization is to enrich the keywords in the title that potential buyers might use when conducting a search to target the group that is interested in your product or services.

The best strategy is to build the longtail keyword title, not by using poorly selected action words as modifiers, but by researching the action words and phrases as well for maximum benefit.

Combine competitive keyword phrases to enrich the title

The Google Keyword Planner Tool might show two promising keyword phrases essentially related to the same topic. Let say, for instance, that you are trying to market green tea extracts using their health benefits, particularly to help people having issues with losing weight. The Google Keyword Planner Tool shows three competitive phrases

green tea health benefitsgreen tea extractgreen tea health benefits for weight loss

These phrases can be combined in ways that retain the order of the words (with green tea as the first phrase) but allow all these phrases to work in your title.

For example

Green Tea Extract: Health Benefits for Weight Loss

This longtail keyword is optimized for all three competitive phrases.

The ideal separator for two phrases

What is the ideal separator when using multiple keyword phrases? It does not really matter. You can use a pipe (|), a colon (:) a dash (-), or a comma (,)

However, don’t use the underscore ( _ ) as search engines don’t recognize it as a separator. These characters have no ranking benefit, but they help make your title readable.

Dealing with plurals and synonyms

In some cases, you may want to expand the keywords in the title to include plurals, synonyms, and other expressions for your topic. For example “architect supply”, “architectural supplies” and “technical drawing equipment” essentially deal with the same topic. You will need to craft the title to include these variants if you can.

For example: “Architectural supplies: Technical Drawing Equipment for Architects”

One of the potential dangers with targeting a single term in your title is that it creates a tendency for over-optimization, even when it’s not intended. You may use that single keyword everywhere on your page. If you include variants this is less likely to happen.

Don’t overdo it!

You need to be careful because adding more keywords can mean that each of them will have less and less impact. The more you try to stuff extra keywords into the less natural it is going to sound. For example, if you use the following title it will appear in the search results as –

Cheap Coffee | Gourmet Coffee | Ground Gourmet Coffee

Google won’t like it as it will be interpreted as keyword stuffing. Your potential customers won’t like it because they will see it as unnatural and likely to provide useless promotional material

Much better would be:

Low Price Ground Gourmet Coffee and Fresh Roasted Bean Suppliers

Which version looks better in the search results? Which one is less likely to be seen as keyword stuffing and deception?

If you have a keyword ‘Recycling Information – How And Where To Recycle

What if you want to optimize an article for the keyword “Recycling Tips” as well?

You could build a title such as

Recycling Information – Recycling Tips – How and Why Recycling is Better

But this is clearly keyword stuffing and Google will probably penalize it.

A better option is

Recycling Information – Tips, Tricks and How to Recycle

You can see that your second keyword recycling tips is in the title, but with the keyword word information in between. This will be slightly less effective but Google will still list you page for the keyword Recycling Information – Tips. If you look at the search results where the matching keywords are shown in ‘bold’, you will notice that this often occurs even for pages that appear high up in the search results.

Final thoughts

Building traffic is important, but it is conversion rates that really matterThe keyword “tail” should not “wag” your dog (marketing strategy). Keep the focus on the major keyword and keep it at the front of your title.Use association and keyword matching to group keywords. Rank your potential phrases for search popularity, but make sure you can compete for them and cascade down by adding modifiers to build a longtail title that will work.Never forget that a human user will determine your conversion rates, not the search enginesYour titles must be readable and appealing

If you do all this along with writing high-quality content intended for people and optimized for Google, your articles, blog, or webpages will suddenly be ranking for multiple keywords with high conversion rates. You may even end up being in the first spot for a keyword that was never your main focus.

Jacob M. is a copywriter, marketing blogger, inbound marketing consultant, and founder of Write Minds. He can be found on Twitter @jmcmillen89.

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Did you miss our previous article…

Four tips for SEM teams to adjust to a privacy-focused future

30-second summary:

Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid socialBut how will third-party cookie deprecation and new privacy regulations impact paid search?Here is what search marketers can expect and how to prepare

In the digital marketing world, targeting, measurement, and optimization have foundationally relied on the ability to accurately track user behaviors and performance across the web. However, as we all know, platforms like Google and Apple have introduced privacy-focused initiatives over the past few years that complicate targeting and measurement for advertisers.

When discussing the impacts of these changes, much of the conversation has focused on programmatic and paid social, which are undoubtedly the digital channels feeling the greatest impact. What has not been discussed in great detail is the impact on search marketing. How should advertisers adapt their paid search strategies to adjust to these new realities?

Before digging into action items, let’s recap the newest updates and how they’ll impact paid search campaigns.

Chrome’s privacy updates will have a greater impact than iOS.

There are two key privacy changes top-of-mind for search marketers in 2021. App Tracking Transparency (ATT), introduced through Apple’s iOS 14.5 update, requires a user to opt-in before a company can track their data across other apps or websites. Fortunately, the impact of this update on search programs for most advertisers is limited. Advertisers may see fluctuations in universal app campaign (UAC) volume, and search properties with a larger app-based audience (for example, YouTube) will experience some degradation in measurement and targeting. By and large, though, the ATT update is more of an issue for programmatic advertisers than search marketers.

Google Chrome’s third-party cookie deprecation, coming in 2023, will have a larger impact on paid search. From a targeting perspective, remarketing lists for search ads (RLSA) will become less effective without data on users’ behaviors across non-Google properties. As of Q3 2020, RLSA accounted for 20 percent of Google search ad clicks for Merkle advertisers – so this is a significant segment of traffic. There will also be new measurement challenges, especially for companies relying on proprietary reporting tech.

While iOS 14.5 is already a reality for advertisers, there is more than a year left to prepare for Google’s third-party cookie deprecation. There are several steps search marketers can take now to optimize performance within a more privacy-focused environment.

1. Lean into first-party data audience solutions to target

Effective audience segmentation and targeting will continue to be critical in search moving forward. Google offers several in-platform audience options, such as in-market and affinity audiences, that don’t rely on third-party data and can be leveraged by advertisers indefinitely.

However, there’s a greater opportunity for organizations to differentiate themselves by crafting a strong audience strategy using their own first-party data with Customer Match. Many advertisers already use Customer Match to some degree, but the data may not be refreshed regularly, or it may not be segmented in detail. The transition away from third-party cookies is the perfect impetus for fine-tuning a first-party data strategy.

First, advertisers should assess the quality of their first-party data. How comprehensive is the data that’s collected? Are there a lot of duplicate records, or is there a reliable unique record for each customer? All of the slicing and dicing in the world won’t be helpful if the data you’re working with is fundamentally flawed.

Next, marketers should assess opportunities to segment their customer lists in meaningful ways – a single “email subscribers list” isn’t going to cut it anymore. Smart segmentation is always important, but it will become even more critical because it will empower Google to build more tailored similar audiences.

After establishing segments, there must be a plan to refresh those audiences frequently. Determine an appropriate cadence for updating customer match lists and determine who’s responsible for doing it. Currently, this can be done through the Google Ads API or within the Google Ads interface.

Once a foundation is in place for your audience strategy, revisit your approach quarterly to ensure that segments continue to align with attributes important to your customers and your business. This also creates a natural check-in point to confirm that lists are being updated as expected and that they’re all receiving traffic. If needed, audience bid modifiers should be adjusted to reflect current performance.

On the topic of bidding…

2. Test or transition to Smart Bidding to take advantage of Google’s proprietary signals

While we, as advertisers, will have lesser user data available to us without third-party cookies, Google will continue to have a wealth of information about its users and their behavior on Google-owned properties. Google Ads’ Smart Bidding allows advertisers to take advantage of those audience signals to reach the right person at the right bid with machine learning. That’s not to say that segmentation isn’t important with Smart Bidding – it still is. One of the many signals the bidder looks at is all of the audiences a given user belongs to, including customer match audiences.

Advertisers can and should take advantage of custom audience segmentations through Google Analytics, Looker, or Google Cloud Platform (Big Query). And they should automate the pushing of defined customer audiences to Google marketing activation to maximize business data with Google’s Smart Bidding.

Whatever your advertising goals may be, there is likely a Google Ads Smart Bidding strategy to suit your business needs. For search marketers not yet using Smart Bidding, it’d be smart to start testing in early 2022 to iron out any kinks and have a full-blown Smart Bidding approach before 2023.

3. Get comfortable with new reporting methods

We’ve talked a lot about adapting to the changes to come with targeting, but privacy updates also create challenges for reporting. There will be a measurement gap that advertisers need to solve. Fortunately, Google Ads has solutions in place to help fill holes with enhanced and modeled conversions.

Enhanced conversions improve reporting accuracy by using an advertiser’s hashed first-party data to tie a conversion event to an ad interaction. Enhanced conversions are powerful in that they make a one-to-one connection between an impression or click and a purchase. Modeled conversions, on the other hand, find their power in scalability; Google has been using them to report on cross-device conversions for several years. When used in combination, advertisers get the benefit of precision where a one-to-one connection exists, while smartly estimating conversions in areas where it does not.

As privacy regulations increasingly muddy the reporting waters, the stakes are higher to work with Google to fill the gaps. If you’re relying primarily on proprietary technology for reporting, consider using Google’s measurement system to get a more complete picture of performance. Understanding the full impact of search is critical for being able to optimize and allocate budgets effectively. Note that Google’s global site tag or tag manager is required to appropriately track conversions.

4. Monitor universal app campaigns for performance changes

Advertisers using UAC to drive app downloads via paid search should closely monitor performance for those campaigns. So far, Merkle has observed a slow downward trend in tracked installs as a result of Apple’s ATT update. To avoid the effects of ATT, some advertisers are increasing their investment in Android or shifting spend there entirely. UAC can continue to be an effective channel for marketers, but reduced visibility on iOS may require bid or budget shifts in order to hit performance goals.


Privacy updates are changing the way marketers approach targeting and measurement. Don’t panic – but do put a plan in place. With the right adjustments, search advertisers can effectively pivot along with the industry. More than ever, advertisers must value first-party audiences driven by search to further customer engagement, experiences, and marketing ROI. Using that first-party data, in conjunction with machine-learning-based bid strategies and modeled and enhanced reporting, will create a foundation to help future proof search campaigns for privacy updates in the years to come.

Matt Mierzejewski is SVP of Performance Marketing Lab and Search at Merkle Inc.

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Zero click search: the new consumer comfort zone

30-second summary:

Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitiveBrands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversionsBarilla Group’s global digital & search marketing manager, Nitin Manhar Dhamelia advises on zero click search optimization and measurement

Historic context

Back in 1998 when Google was founded, it served 10,000 searches per day and by 2012 it was 3,500,000,000 searches per day.​ And in 2021, search volumes continue to explode with Google serving around 5,600,000,000 searches globally per day.​

Its success in becoming a transitive verb was borne when Google tasked itself with bringing order to the chaos of the world’s knowledge. It knew that to achieve this magnitude of top-of-mind awareness, the key would be to create a window to the web that was inclusive, accessible, and easy to understand for the general population; it knew that inclusivity would accelerate adoption. Even today, the search giant is always working on improving the consumers’ search experience and 2021 saw several key algorithm updates roll out – passage ranking, page experience, page titles, MUM, mobile-first indexing, and more.

Not too far ahead in the future, Google is going to make it even easier for consumers to access information about brands.​ But why?

Micro funnels

Because people visit Google in key decision-making moments along the buyer journey – essentially, each Search session can be deemed a micro funnel. In fact, after the pandemic, there is no undoing the great reset. Nearly, 15 percent of Google search queries Google attended were first of their kind. And 81 percent of consumers discovered new brands online during the pandemic.

“There isn’t a world where people revert back to their 2019 behaviours, and part of that is now a part of their comfort zones.” – Corie Barry, CEO, Best Buy

Google’s own recent retail report identified four key consumer insights:

Dynamic demand: People’s buying patterns will continue to change in response to unpredictable timesDigital inspiration: People will use the internet to be inspiredConvenience: People will prioritize convenience while shoppingSupportive spending: People will be more mindful of how and where they spend their dollars with “values” playing a major influencer

Even though less favored by advertisers, zero click searches are pockets of opportunity for brands to focus on as part of their branded search strategy.

With great power comes great responsibility

With its always-on innovation focus, Google is constantly expected to eclipse itself (for the better) and the way it aims to achieve that is by presenting information in ever more easy-to-digest consumer-friendly formats.​

Its solution? Bringing convenience and comfort to their searcher’s online journey with zero click search. This means redesigning the search experience to align with a lucid consumer journey, which in some cases implies that – the journey both starts and ends in Google, and without a single click in the search results:

Squid Game Google zero click search

In terms of how this translates into volumes of searches, take a look at the data from an industry study below:

Zero click search data

What does this mean for brands?

In my own research the split of traffic between the core search marketing channels for a keyword that has a “need” intent, calculates to:

Paid: 6.5 percentOrganic (above the fold): 31.5 percentOrganic (below the fold): two percentZero Click Searches: 60 percent

Extraordinarily, the last number isn’t too far off an original 2020 study that was made of a sample size that is far greater than most brand marketers might have immediate access to.

However, when smaller, localized in-house studies surface very similar results it drives the conversation forward into where we need to focus a proportion of our overall search budgets: creating data-driven content that contributes to adding value and top-of-mind awareness (TOMA) to consumers.

Tips for brands to optimize and measure zero click search

The people also ask (PAA) feature in Google (essentially website content derived FAQs in Search results) are around six times more likely to appear in a search results page versus featured snippets.  And therefore, PAA should not be underestimated as a branding tool. So the first tip is to create editorial content that resides on your website and optimize for PAA – using long-tail search data.

And the second tip is to optimize your content for featured snippets across brand and partner websites – your keyword traffic or search traffic insights could help prioritize this activity internally.

Another interesting insight that stood out was – regardless of the industry, most “big” brands will trigger a PAA.

PAA box visibility stats

Measuring zero-click performance

Gauging the impact of zero click search remains a frequently asked question itself and a continued enigma that has hampered brands from focusing on this highly important search facet. These are some valuable avenues for search marketers to track the zero click search features’ performance:

1. Understand relativity

Understand the relationship between impression volume and average ranking for a target keyword(s) in the Google search console to create insights into where branded content can trigger a zero click search result.

2. Track soft metrics

This is where the soft metric shines – so by focusing on zero click SERP features for brand vs competitor domains, it’s possible to create an index to track the outcomes and evolution of a soft metric such as ‘share of intent’. This will help you grow product or service awareness/consideration via the zero click search element of your Search Strategy.

Piecing all this information and tailoring it to your brand will positively add a new dimension to your search marketing strategy.

Nitin Manhar Dhamelia is the global digital & search marketing manager at Barilla Group. Nitin has a 15-year track record of global B2B/B2C team management, governance, commercial experience, across Americas, EMEA, APAC.

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