Wrapping up 2021 with our top 10!

Wrapping up 2021 with our top 10!

30-second summary: 12 months, several curveballs, and some masterstrokesIf you missed out, today is a great day to look through the Search Engine Watch lens for the year gone byKey themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and

Zero click search: the new consumer comfort zone

Zero click search: the new consumer comfort zone

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitiveBrands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversionsBarilla Group’s global digital & search marketing