30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic and earn money from Adsense and affiliatesThe standard advice is to stick to one keyword phrase per page to maintain strict relevance and avoid getting penalized for keyword stuffingAdding extra related keywords, however, apart from the
30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid socialBut how will third-party cookie deprecation and new privacy regulations impact paid search?Here is what search marketers can expect and how to prepare In the digital marketing world, targeting,
30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitiveBrands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversionsBarilla Group’s global digital & search marketing
30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in OctoberFeatured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in MarchProduct reviews came under the microscope in April, with marketing and
“Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local. You might also have that concern if you’re thinking about wheeling out a service or product on your site that’s very different from your other
30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so onHigh traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competitionHere are six informed steps to help
30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for salesHow do you jump right in front of your potential customers and drive sales in a highly competitive space?SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris
30-second summary: There are ways to save and optimize your SEO budget, here’s howStart with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into!Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors?Identify
On your way to your seat at the Local Feast, they follow you around like a bad smell. You toil to build a great page or resource on your site, and two days later they’ve copied it. You put research and brain cells into your title tags, internal links, GMB
30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key roleA well thought linking strategy both internally and externally for your ecommerce site can amplify search visibilityGoogle expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an