You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?

“Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local.  You might also have that concern if you’re thinking about wheeling out a service or product on your site that’s very different from your other services or products.

The one offering seems at least a little out-of-place with the other offerings on your site.  You wonder whether by adding it to your site you’ll mess up any existing rankings.  Maybe you also wonder whether the different/unusual service or product even can pull in some rankings on the main site, or if it needs to live on a separate site.

In considering an additional site, you’re not looking for extra work, but rather just don’t want to mess up a good thing or go on a fool’s errand.   Of course, there may also be a “branding” concern, but I’ll set that aside because it may not be an issue for you, or maybe you’ve already figured it out.  So I’ll assume your main worry is purely an SEO one – about whether you’ll water down your site and end up not ranking for much at all.

I’ll give you my short answer now, and fill in some gaps in a minute: you CAN successfully branch out on your site and rank for a service/product that’s different from the others, if you play your cards right that will not mess up your rankings for the other offerings, and unless branding is a big concern you do not need a separate site.

As usual, what I say is based on what I’ve seen for clients and observed in the wild.  In keeping with that, here are a few real-life examples I’ve been involved in, which may sound like the situation you’re in:

Example situation #1: A roofing company tries to rank also for siding terms and gutter terms, and succeeds.

Example situation #2: A divorce attorney tries to rank also for bankruptcy and personal-injury terms, and succeeds.

Example situation #3: A couples counselor tries to rank also for individual-therapy terms, and succeeds.

Example situation #4: A dentist who focuses mostly on cosmetic procedures tries to rank also for implant-dentistry terms, and succeeds.

Example situation #5: A battery shop tries to rank also for phone-repair terms, and succeeds.

I have more examples, but you get the idea.  In those cases and in many others I’ve seen, the branching-out didn’t involve whipping up a separate site for the different service.  You’ve probably also seen exactly what I’m talking about: No doubt you have seen some local businesses outrank you for terms that are dead-on relevant to your business and not very relevant to theirs, and thought “Why are they outranking me for that term – WTF?”

The kicker is that if those competitors went the route you’ve considered – if they had created separate sites for the relative oddball services or products – there’s a good chance they wouldn’t have outranked you.  Instead they chose to kept everything together, and it seems to have worked out perfectly.

 

But wait a minute.  Doesn’t Google care about the theme of your whole site?  Don’t you get some advantage from focusing on a niche?  Doesn’t Google favor specialists over generalists (especially in the Google Maps results)?

Yes, to some extent.  Where all else is equal, the specialized site has an advantage over the plump site, probably because generally more of the pages are relevant to the niche and viable to rank, because the domain name is probably dead-on relevant, because probably a greater percentage of the links are from sites relevant to the niche, and for about half a dozen other reasons I can think of (speculate on).  That’s why you can create a separate site, and why (with some work) it can be extremely effective.

But the older site and the newer site are not equal.  Probably the most important difference is the old site typically has more links from relevant sites than the new site will for a while.  Google knows more about the older site in general, and sees more signs of life, including whether you whip up a page for the new service and existing visitors go to it right away (even before it ranks for anything).  Your site may already have a smattering of rankings for terms related to the unusual service or product, even though you don’t have any pages for it yet.  The difference is that in one case you’re raising a kid for 5-6 years and then teaching him or her to ride a bike, and in the other case you’re only teaching a kid to ride a bike.  One of those processes is much quicker.

You have options.  You can whip up a new site to target the different or unrelated service, but it will take longer.  In my experience it’s easier to expand the range of terms the existing site ranks for.

How do you go about that?  By doing the basic steps I talk about all the time, most importantly:

On your longtime site that’s all about widgets, make a detailed page on the gizmo you offer.Go heavy on the internal links to the page about the gizmo, including on the homepage, main navigation, footer, and on a couple of other other products/services pages.Add to your homepage a section all about the gizmo(s). Keep all the existing content about the widgets you’re so renowned for.Get links from a couple of sites that are more relevant to gizmos than to widgets, to complement the links you’ve already got from widget-related sites.Get Google Maps reviews and other reviews from customers who bought the gizmo and who go into a little detail in their reviews.If possible, specify a “Gizmo Maker” or “Gizmo Seller” category on your Google Business Profile (Google My Business) page.Study the “performance” tab in Google Search Console and see if you’re getting any impressions for gizmo terms.On an ongoing basis add detail, internal links, FAQs, reviews, photos, videos, or other content to your “gizmo” page.In the later stage of that process revisit the idea of the separate site for gizmos. Yes, the one I said you should skip in favor of working on the existing site. If it ranks well, great.  It may.  Or if it doesn’t rank, you can always redirect or axe it.  It probably won’t do as well as the page (or pages) on the older site, or it will take more work than you’re willing to put in, but that’s what you’re here to find out.  Once you’ve avoided a situation where a dime is holding up a dollar, experiment away.

 

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Types of Refinance Loans

refinance loans

When you refinance your home, you can take advantage of various benefits. One of these benefits is the opportunity to cash out some of the equity you already have in your home. If you need more money, Click Here to use a refinance loan to meet your needs. There are several types of refinance loans available.refinance loans

Cash-out refinances can be advantageous for many reasons. For starters, they can help you lower your monthly payments by taking advantage of lower interest rates. In addition, the extra cash you receive can be used for personal needs, such as home renovations or big-ticket items. However, be sure to use the cash wisely – you don’t want to end up with too much debt or risk losing your home.

Unlike a conventional refinance, a cash-out refinance allows you to access the equity in your home without extending your existing mortgage. This type of refinance requires that you have 10% to 20% of your equity left after the refinance. The exact percentage will depend on your lender and how much equity you want to access.

While there are many lenders who offer cash-out refinances, there are several things you should know before applying. The first thing to do is determine how much you can borrow. Different lenders offer different amounts and fees. Make sure that you find one that suits your needs and avoid any misleading offers. You should also request a Certificate of Eligibility to verify that you’re eligible for a cash-out to refinance. You should also get an appraisal on your home.

You should also understand that cash-out refinances require you to have a minimum credit score. This varies by lender, but generally speaking, you need to have a minimum credit score of at least 580 to qualify. You should also make sure that your debt-to-income ratio is less than 36%. Moreover, you should have a minimum of 20% equity in your home.

Cash-out refinances offer a unique opportunity for homeowners to access the equity they have built up in their homes. It is a smart way to obtain additional funds, but it’s important to know exactly what you’ll be using the money for before requesting a cash-out refinance.

Another way to tap home equity is to apply for a HELOC or home equity loan. These are both similar to cash-out refinances, but the main difference is that HELOCs don’t touch the primary mortgage. A HELOC can offer you a line of credit, which you can use for various things. However, the interest rates are higher than cash-out refinances.

Debt consolidation refinance is one way to get a lower interest rate on your loan. Typically, your credit score is the determining factor in whether you will qualify for a lower interest rate on your loan. However, it’s not always the case. A lower interest rate may mean that you will pay more in fees and interest, so make sure to consider your overall financial situation when choosing a debt consolidation refinance loan.

The interest rate on debt consolidation refinance is significantly lower than the interest rate on credit cards. Nevertheless, you should be very careful not to replace short-term debt with the long-term one. This could make it much more difficult to pay off your debt, and could even result in foreclosure.

Another thing to consider before getting a debt consolidation to refinance a loan is whether you have enough equity in your home. This means that the value of your home needs to be higher than the amount of your current debt. This is important because most lenders only allow a maximum loan-to-value ratio (LTV) of 80%. Therefore, you must have at least 10% equity in your home to qualify for a debt consolidation refinance loan.

Before you apply for a debt consolidation loan, you should collect all the necessary documentation, including your pay stubs, bank statements, tax returns for self-employed individuals, and more. The lender will then either send the loan proceeds to your creditors or send them directly to you. If you already have some credit card debt, be sure to pay it off first before applying for a debt consolidation loan. You should also set up automatic payments or use reminders to make your payments on time.

Getting a debt consolidation to refinance a mortgage is possible for borrowers with significant debt. This type of loan allows borrowers to lower their monthly expenses and improve their debt-to-income ratio. To find the right debt consolidation refinance loan for you, contact several lenders and explore different loan programs.